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The Lean Protein
Whey protein powder for weight-loss.
The Energy Booster
Pre/intra-workout powder with BCAAs.

Nutrition:

The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
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Nutrition 101: What You Need to Know
A bowl of wholefoods rich in Biotin
The Truth Behind Ozempic
The Complete Guide To Halal Protein Powder
When it comes to improving your fitness levels, lifestyle and nutrition are key. From the number of hours of sleep you get each night to your daily nutrition and everything in between, each is as important as the other. This extends to finding the right protein powder to fuel your workout routine. Yet today more than ever, what goes into that shaker bottle now goes beyond macros and muscle; more and more people are asking themselves – ‘how does this protein powder align with my religious values and beliefs?’ While we’ve spoken before about our clean, research based and ethically sourced ingredients here at Innermost, this time we want to get a little more specific with a focus on halal and halal protein powder. With so many voices and fluff information around, it can be difficult to know exactly what protein is and isn’t halal friendly. That’s why we’ve put together this nifty guide. We’re going to break down all the myths and everything you need to know about halal protein. What you should be looking out for, what makes proteins like whey halal friendly as well as the benefits that halal friendly protein can offer to your body.  Right, let’s get into it. What is halal protein? I’m sure most of you are already aware of halal, but for the 1% of you that might not be, let’s take a step back and ask: what is halal protein? Halal – meaning ‘permissible’ in Arabic – refers to any food product that complies with Islamic dietary laws as stated within the Qur’an and Islamic jurisprudence. This makes it a core element of Islamic faith and a key cornerstone of their commitment to leading a pure and disciplined life under the guidance of Allah. Some of the key guidelines for halal foods include: Halal friendly ingredients – certain ingredients are not permissible under a halal diet, including pork (and any byproducts), alcohol and blood. Other animal products can be halal as long as they are killed in accordance with the ethical treatment guidelines below. Ethical treatment of animals – For non-pork meats to be considered halal, animals must be treated humanly and responsibly during their life. This includes: Having access to clean water and nutritious food. Being raised in a free-range and stress-free environment. Not being subjected to cruelty, abuse, or unnecessary suffering. The process of killing any animal must also be quick and humane to be considered halal, with any suffering kept to the complete minimum. Importantly, to be considered halal, the name of Allah must be pronounced during the humane killing to ensure the sanctity of life is recognised throughout the process. No cross contamination - During the preparation process, halal foods must never come into contact with non halal foods. This means no cross contamination between preparation surfaces, equipment used, the handling of foods and storage. As such, ingredients such as milk can be halal however it depends on the production process and if additional non-halal additives (such as gelatin) are added. So, what does this mean for protein?  Essentially any animal protein is halal as long as it adheres to the guidelines we’ve mentioned. The best way to tell is that products – such as Innermost proteins - will be certified halal friendly on the packaging. Is protein powder halal? So, with that said you might be wondering: is my choice of protein powder halal? The truth is that protein powder can absolutely be halal, however it entirely depends on the ingredients used as well as the overall production process. Common protein sources like whey, casein, egg white, and plant-based proteins (such as pea, soy, or rice) can all be halal if they are sourced and manufactured in compliance with halal standards. While many of the larger brands do not meet these standards and cannot claim to offer halal protein, our range of Innermost protein powders and supplements are all certified halal, emphasising our dedication to ethical sourcing our use of clean sourcing without additives. From our pea protein fuelled (and vegan) The Health Protein, The Fit Protein, to our whey protein powered The Strong Protein and The Lean Protein, all our products are sourced in a halal-compliant manner. Benefits of halal protein powder You hear it all the time when it comes to ethical and dietary beliefs – ‘a vegan diet isn’t good for you’ or ‘a vegetarian mix can’t possibly have the nutrients you need. The reality is, that adhering to these sorts of values within your fitness routine and diet can have great benefits for the body. Halal protein powders are no different; they offer a range of benefits for individuals who are conscious of both their health and dietary requirements. Just some of the benefits of halal protein powder are: Clean ingredients: With halal protein powders, you can be confident that there will be no harmful or questionable ingredients/ additives such as silica. What does this mean? Your body has an easier job digesting and absorbing all the good stuff, ensuring you get the most out of your supplements. Quality protein: Halal protein powders use complete protein sources, ensuring your body gets all the amino acids it needs for effective muscle repair and growth.  Ethical production: We’ve mentioned plenty of times already, but that’s just how key ethical and clean production is to making protein halal. By avoiding things such as additional additives and cross contamination, your body is fuelled with a safer and more trustworthy supplement. Supports fitness and wellness goals: Whatever your fitness goals; halal protein has you covered. From building muscle to losing weight, the absence of excess sugars or fillers ensures you are best placed to smash your targets. Common misconceptions about halal protein powders With so much noise and no real answers around halal proteins, we thought it would be helpful to list of some of the key misconceptions regarding the diet and what the actual truths are. All vegan protein powders are halal Given that so much of halal is driven by animals and their ethical treatment, you might just assume every vegan protein powder is halal because it is made of.. well, plants. The reality however is that vegan proteins aren’t necessarily halal – it all comes down to the production process. While Innermost vegan proteins are proudly halal certified, other protein powders can be produced with alcohol-based flavourings, non-halal emulsifiers, or might be processed in facilities that handle haram products – leading to cross contamination – not good! Is whey protein halal? On the other side of the spectrum, whey protein – being a byproduct of milk – is generally considered to be haram. Again, the truth is that whey protein can be halal provided that the milk is taken from cows that were treated ethically and within halal principles. Today, there are many halal-certified whey protein powders that are safe and effective for Muslim consumers. Halal certification doesn’t matter There is often an assumption made that if the ingredients look clean then the protein must be halal – regardless of certification. The truth is that what makes something halal goes beyond ingredients. Production and sourcing our also key factors that many companies do not consider. With halal certification on your favourite protein powders, you can be sure that every step—from sourcing and production to packaging and distribution—has been reviewed and approved according to strict halal standards.  Is Innermost protein powder halal? In short, yes. We at Innermost make it our mission to not only aid in muscle growth and recovery, but also to create protein supplements that are ethically sourced and rigorously tested to ensure individuals of any faith can smash their fitness goals.  Unlike competitors, our proteins are clean and built with the highest quality of ingredients and free from unnecessary additives and artificial ingredients.   We are proud to say that all our products are officially halal certified making them a suitable choice for those following the halal beliefs. This certification ensures that all ingredients and manufacturing processes meet Islamic dietary laws, with no use of haram substances such as pork derivatives or alcohol. With this in mind, why not check out our range of Innermost supplements to find out more about our halal proteins?     Read more
Why Creatine is Having a Moment
If you said “creatine” ten years ago, most people would’ve pictured a guy at the gym, slamming a protein shake the size of a fire extinguisher. Fast forward to today, and creatine is gaining more traction than ever – but not for the reasons you'd expect. It’s not just about size or strength anymore. It’s about mental sharpness. Recovery. Longevity. Hormonal support. Healthy ageing. And while it’s long been the most studied supplement in sports nutrition, new research is changing how we think about it – and who it’s for. Let’s break it down. First: What actually is Creatine? Creatine is a naturally occurring compound your body produces (and you get in small amounts from red meat and fish). It’s stored mostly in your muscles and brain, where it helps regenerate adenosine triphosphate (ATP) – your body’s main energy currency. In plain English? It helps you produce energy faster and more efficiently. That’s why creatine’s been a staple for athletes and weightlifters for decades – because it enhances performance, power, and recovery. But that’s just scratching the surface. Reason 1: The science has evolved The benefits of creatine aren’t limited to physical performance anymore. In recent years, researchers have started to uncover its role in cognitive function, mental fatigue, and neuroprotection – especially under stress or during sleep deprivation. A 2021 systematic review published in Nutrients found that creatine supplementation “may improve short-term memory and intelligence/reasoning” – particularly in people who are sleep-deprived, stressed, or ageing . Another study in Psychopharmacology found that supplementing with creatine significantly improved working memory and information processing speed in healthy adults . We're also seeing promising links between creatine and age-related cognitive decline. There’s emerging evidence suggesting it may support brain health in older adults – acting as a protective buffer against neurological degeneration . In short: creatine is no longer just a “performance” supplement. It’s increasingly viewed as a daily health essential – especially for your brain. Reason 2: Women are in – and rightly so Historically, creatine marketing catered almost exclusively to men. The packaging was aggressive, the messaging all about muscle mass, and there was a persistent myth that creatine would cause bloating or bulkiness. It’s no surprise women stayed away. But now? That narrative is breaking down fast – and the science is doing the talking. Studies show that creatine may be especially important for women – particularly through perimenopause, menopause, and beyond. Research published in Nutrients highlights that creatine supplementation can support muscle strength, bone density, and mood regulation in women during and after menopause . It’s also been shown to help maintain lean muscle mass and support cognitive function during hormonal fluctuations – making it a powerful ally for long-term wellbeing. And no, it won’t make you puffy. The “bloating” myth comes from a misunderstanding: creatine draws water into your muscle cells (where it belongs), which actually supports performance, hydration, and cell integrity. This isn’t about bulking. It’s about feeling energised, strong, and supported in your body – no matter your life stage. Reason 3: It’s not just for the gym anymore The old creatine image was all about barbells and bench presses. But modern life demands more than just gym gains. We want to feel good, stay sharp, move well, and perform in life – not just during workouts. Creatine helps with all of it. Whether you're training hard, working late, chasing your kids around, or trying to keep brain fog at bay – creatine supports energy production, improves recovery, and sharpens your thinking. Even endurance athletes, office workers, and biohackers are getting in on the action. One study found that creatine enhanced oxygen consumption and reduced fatigue during long bouts of aerobic exercise . Put simply: creatine helps you show up as the best version of yourself, wherever life takes you. Reason 4: You’ve got options now Here’s the good news – the supplement industry is finally catching up. Gone are the days of industrial-sized tubs and confusing dosing instructions. At Innermost, we’ve reimagined creatine in a way that’s clean, purposeful, and fits into real life. At innermost, you’ve got two simple options: The Power Booster – our pure, pharmaceutical-grade creatine monohydrate. Zero additives. Just high-quality creatine in its most effective form.The Strong Protein – our intelligent protein blend for strength and recovery, with creatine built-in alongside nootropics, anti-inflammatory ingredients, and functional adaptogens. One blend, multiple benefits. Both options are designed for people who care about their health, performance, and clarity – not just their biceps. FINAL THOUGHTS Creatine isn’t new. But the way we understand it - and who it’s for - absolutely is. It’s not just about muscle. It’s about mood. Memory. Mental sharpness. Movement. And supporting your body through every season of life. Whether you’re lifting, learning, leading, or just looking to feel a little more like yourself again - creatine could be one of the smartest additions to your daily routine. Read more
The Dangers of Silica
Ever opened a sachet of hydration powder, only to have a puff of dust cloud waft up into your nostrils? You're not imagining it. Most electrolyte drinks on the market contain silica - a synthetic anti-caking agent added to keep powders dry, free-flowing, and easy to manufacture at scale. It’s one of those behind-the-scenes ingredients that doesn’t need to be there… unless your priority is speed and profit margins, not people. Let’s break this down. What is silica? Silica (aka silicon dioxide) is a compound found in sand, quartz, those little sachets that come with new shoes, and yes - in many processed foods and supplement powders. In this industry, it’s added to prevent clumping and help powders flow smoothly and zip through high-speed packaging machines. It’s not added for your health. It’s added for efficiency.  And here’s the thing: silica is not inherently dangerous when eaten in small quantities — it occurs naturally in some foods, after all. But when it’s inhaled, it’s a whole different story. Let’s talk about silicosis Silicosis is a serious lung disease caused by breathing in fine particles of silica.  Many of these powders are so bone-dry and ultrafine that you can’t help but inhale a bit when you open a sachet. And while regulators have deemed it “safe” for consumption, they’re not telling you what happens when you’re breathing that dust in day after day. We think it matters. Why it’s used anyway (and why we don’t). Silica makes life easier for big manufacturers. When a powder is dry and ultra-fine, it runs like a dream through industrial machinery. That means more sachets filled per minute, fewer machine stoppages, and higher production yields. In other words: cheaper, faster, more profitable. It’s what most brands do - especially the ones backed by big investors who demand a return on their money. That’s just the way it works. Innermost is proudly independent. Something we don’t talk about often enough is that we’re 100% self-owned. No outside investors. No pressure to cut corners to meet someone else’s margin goals. That means we get to put your health - not shareholder value - first. We created The Hydrate Blend to be 100% natural, functional, and free from synthetic fillers. No nasties. No shortcuts. And absolutely no silica. Yes, it might cost a little more than the cheapest stuff on the market - but it’s better for your body, and your lungs. Let’s call it what it is. Most people will never think twice about inhaling the powder that wafts up out of their electrolyte powder. But we do. Because we know the supplement industry loves to hide behind shortcuts and call it innovation. Loves to throw in cheap ingredients because they’re easier - not because they’re better. Loves to race to the bottom on cost while pretending they’re leading on health. That’s not us. That’s never been us. We’re not here to cut corners. We’re here to raise standards. And sometimes that means doing things the hard way - like formulating a hydration product without any silica in it, knowing full well it’ll be way harder to do. But your health is worth the effort. Read more
What Supplements Should I Take On A Daily Basis?
Electrolytes 101: What Are They and Why Do We Need Them?
Electrolytes. You’ve seen the word plastered across sports drinks, hydration tablets, and wellness blogs. You know they have something to do with hydration and performance. But do you really need them? Or is this just another overhyped wellness buzzword? Let’s look at what electrolytes are, the benefits they offer and why not all electrolyte supplements are created equal.  What are electrolytes? The answer to this question is quite simple – but the way they work is not.  Electrolytes are essentially minerals which carry an electric charge (not a scary one) when dissolved in water1. They’re like your body’s spark plugs, helping things kick into gear as they should.  The main electrolytes include: Sodium – works to regulate blood pressure and fluid balance. Potassium – supports nerves and muscles to do their job. Magnesium -  helps your cells turn nutrients into energy. Calcium – crucial for muscle contraction. Chloride, phosphate and bicarbonate – work together to regulate fluid and pH balance. You can find these electrolytes in the foods you eat (leafy greens, yoghurt and bananas are great picks), the fluids you drink, or the supplements you enjoy.  Why do we need electrolytes? Without electrolytes, you literally can’t function. It’s that simple. They’re a critical part of proper nutrition.  You could have all the water in the world but it doesn’t mean much if you don’t have electrolytes, too. Too much water without electrolytes can actually cause an imbalance in the body, which can lead to water intoxication – basically where the sodium in your blood is too diluted. This can be very dangerous.  For most of us in our day-to-day lives, the benefits of electrolytes are less about survival and more about optimal performance. Staying adequately topped up on electrolytes helps the water get to where it’s needed in your body, supports your muscles through contraction and relaxation in every move you make, transmits nervous system signals between your brain and body, and keeps your pH in the Goldilocks zone (not too acidic, not too alkaline)2.  Cramp, dizziness, brain fog – all of these things can be explained by an electrolyte imbalance.  Water vs electrolytes: what is hydration? ‘Drink more water’ is usually most people’s answer to any question about why you’re not feeling great. We don’t disagree with the intention but the execution could use some work.  Water is crucial. Hydration is crucial. But water ≠ hydration. Water is a big part of it, but the real equation is water + electrolytes = hydration. Without electrolytes, the water can’t get where it needs to be in the body, and you’ll be missing out on all the different fuels it needs.  When you sweat, you’re not just losing water, you’re losing electrolytes too3. Try chugging a bottle of water after a tough workout, you’ll probably feel bloated and flat. Then, try adding electrolytes into the mix and we’re willing to bet you’ll feel a whole lot better.  Think of it like charging your phone. You can plug it in (the water) but if you don’t turn on the power (electrolytes), you’re not really getting anything.  Why most electrolyte drinks don’t cut it With all this newfound knowledge, you’re probably eager to grab a convenient electrolyte drink from the shop after your next workout – but maybe you should hold off for a minute. Let us elaborate. Stop by any store or gym vending machine and you’ll see countless colourful electrolyte drink options, but are they really giving you what you need? They might contain electrolytes, sure, but in reality they’re just glorified sugar water. Some electrolyte drinks contain almost as much sugar as a can of [insert soda brand here]4, which spikes your blood sugar and leads to crashes later in the day. They’re also rammed with artificial flavours and colours (you didn’t think that neon orange drink was natural, did you?), as well as unbalanced electrolyte profiles.  They might make you feel sporty, but they don’t give you what you really need after a gruelling workout. A smarter way to hydrate – electrolyte supplements In order to properly replenish your body, you need a balanced, unadulterated electrolyte supplement. We were tired of searching the shelves for something which gave us exactly that, so we decided to make one ourselves. Innermost’s The Hydrate Blend is an all-in-one solution for optimal hydration, energy and performance. It’s perfectly balanced with a complete electrolyte spectrum and enhanced with extra vitamins and minerals to work just as hard as you do.  Available in Lemon and Mint, Elderberry or Orange flavours, simply add one sachet into 500ml of cold water and shake (or stir, whatever floats your boat). In seconds you’ve got a clean, hydrating and delicious electrolyte drink to keep you going all day.  Cut the faff, get what you need – nothing else.  Final sip – the benefits of electrolytes Sodium, magnesium, calcium, chloride – electrolytes can sound complicated, but they really aren’t. However scientific you get with it, the end point is they help your body run smoothly. Without them, you’re fighting a losing battle.  Next time you reach for that bottle of water after a workout, throw a sachet of The Hydrate Blend in first and your body will thank you for it. Remember, water can’t do anything if there’s nothing there to help absorb it.  Here’s to balance, hydration and energy. Cheers! References 1.    Electrolytes, Cleveland Clinic, September 2021. Click here. 2.    Shrimanker I, Bhattarai S. Electrolytes. [Updated 2023 Jul 24]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2025 Jan-. Click here. 3.    Giraldo Cardona, L, What are electrolytes and why do I need them?, Bupa, Aug 2025. Click here. 4.    Sports Drinks, The Nutrition Source, May 2025. Click here.  Read more
New Year, New Diet?
The new year is here, and with it comes the inevitable question: “What’s the best diet to follow this year?” It’s an exciting thought, isn’t it? A fresh start. A chance to get fit, shed some weight, and hit reset on your health. And while the latest trends and diets promise to be “the one,” let’s take a moment to slow down and look at what really works. The Hard Truth Most diets fail not because they don’t work, but because they don’t fit into real life. Think about it. You’re pumped, you’re excited, and you’re unstoppable — for about two weeks. Then life happens. Motivation fades (statistically, most resolutions crumble by mid-January), the restrictive nature of your new plan starts to feel like a burden, and it all falls apart. Sound familiar? The issue isn’t necessarily the diet itself — it’s that most diets aren’t realistic. You don’t need to overhaul your entire lifestyle or follow extreme rules to get healthier. In fact, sometimes the simplest, most sustainable habits will give you the biggest results. But let’s not completely dismiss diets. Different approaches work for different people. So, let’s take a closer look at some of the most popular diets right now, their pros and cons, and whether they might work for you. Keto (Low Carb, High Fat) Pros: Proven to help with rapid weight loss and can regulate blood sugar levels. For those with insulin sensitivity or certain health conditions, it can be transformative. Cons: Extremely restrictive. Eliminates most carbs, which can be a nightmare if you love bread, rice, or pasta. Social situations? Awkward. Meal planning? Time-consuming. Real Talk: If you’re someone who can commit to a high-fat, low-carb diet, it’s effective. But if your idea of happiness is pizza night, Keto might feel like a punishment. Proceed with caution. Paleo (Eat Like a Caveman) Pros: Encourages whole, unprocessed foods like lean proteins, veggies, and healthy fats. It’s a good way to clean up your eating habits. Cons: Cuts out entire food groups like dairy, grains, and legumes. Goodbye peanut butter sandwiches. Real Talk: Paleo is great if you enjoy simple meals and want to avoid processed foods. But for most people, cutting out grains and dairy forever is a tall order. Intermittent Fasting (Timing Over Calories) Pros: Simplifies eating patterns and can help with weight loss without needing to obsess over calorie counting. Cons: Not ideal for those who experience energy crashes or get “hangry.” Skipping meals isn’t for everyone. Real Talk: If you thrive with structure and enjoy skipping breakfast, intermittent fasting can work. But if skipping meals leaves you cranky or fatigued, it’s probably not the best fit. Mediterranean Diet (The Gold Standard) Pros: Loads of research supports its benefits for heart health, weight maintenance, and longevity. A balanced mix of carbs, fats, and proteins makes it more sustainable long-term. Cons: It’s less trendy, which means it doesn’t always grab the spotlight. Plus, it might require some adjustments if your current diet is heavy on processed foods. Real Talk: This is less of a “diet” and more of a lifestyle change. If you’re looking for something sustainable and flexible, the Mediterranean diet is a great option. So, What’s the Answer? Forget about finding the perfect diet. The truth is the best diet is the one that works for you. Here’s the formula that never fails: Eat nutritious food in balanced portions. Move your body regularly (whatever movement you enjoy!). Prioritise sleep — the underrated superhero of health. Sustainability is key. A diet should fit into your life, not the other way around. If it feels like torture or disrupts every meal with friends or family, it’s not going to last. It’s also worth considering why you’re dieting. If you’re looking for weight loss, remember that consistency beats intensity. Healthy habits — like eating balanced meals and getting regular exercise — will take you farther than any extreme diet ever could. A Word on Motivation Here’s the catch: motivation is temporary. It’s the honeymoon phase of any resolution, but it doesn’t last. What does last is routine. Building habits that work for you — not against you — is the real secret to success. No single diet is the holy grail. The truth is that most diets will work if you stick to them. The challenge is finding something that fits into your life seamlessly. That’s why it’s better to focus on balance and habits rather than perfection. My Diet Advice for 2025 Diets can be useful tools, but they’re not magic. Start small. Incorporate more whole foods and keep your portions in check. Move your body in a way that feels good — not as punishment, but as celebration. And don’t underestimate the power of great sleep. There’s no shame in trying a trendy diet if it motivates you to kickstart your health journey. Just remember, a diet is a tool, not a magic solution. If it doesn’t fit your lifestyle, it’s not you failing — it’s the diet and don’t beat yourself up about it. Focus on building habits you can stick with and remember that health isn’t a sprint, it’s a marathon. Read more
Mushrooms: Overhyped or Undervalued?
You’ve probably seen mushrooms plastered all over Instagram by now, thrown into coffee, smoothies, and just about anything else. But let’s be real, are they actually worth the hype, or just another passing fad in the wellness world? Fair question. With terms like “superfood” thrown around like confetti, it’s hard to know what’s legit and what’s just marketing fluff. But here’s the thing: mushrooms have been used for centuries in traditional medicine, and now modern science is backing up a lot of what ancient cultures have been saying all along. Mushrooms in Popular Culture Mushrooms have become more than just a wellness ingredient — they’ve become a cultural phenomenon. From being plastered all over Instagram to making cameos in documentaries and even fine dining, these fungi are having a serious moment What do functional mushrooms do for you? The rise of “functional mushrooms” in wellness circles can be attributed to their ability to support immunity, stress relief, and physical performance. And while they’re trending now, it’s important to remember that mushrooms have been a cornerstone in holistic health for centuries. With more people turning to natural, science-backed alternatives, mushrooms are making their mark as more than just a passing wellness trend. This new wave of mushroom interest shows no signs of slowing down. From health supplements to skincare, mushrooms have officially crossed over into the mainstream. A Glimpse Into the Past Mushrooms aren’t new. Long before they were the star of your favourite influencer’s morning brew, they were a cornerstone in ancient remedies. For example, in China, reishi was hailed as the “Mushroom of Immortality” for its ability to supposedly promote longevity and calm the mind. Meanwhile, chaga, used in Siberia, was brewed as a tea to boost immunity. Mushrooms have been doing the rounds in different cultures for millennia, which begs the question—why are we only now starting to appreciate them in the West? What Are Mushrooms Good For? Mushrooms might have some fancy history behind them, but what does modern science say? Let’s hit some quick facts: Physical Performance: Ever heard of Cordyceps? These mushrooms were traditionally used by Tibetan herders to combat altitude sickness. Fast forward to today, and studies are showing cordyceps can help improve oxygen uptake during exercise, meaning you can push harder and go longer in your workouts. Immunity Boosting: Mushrooms like chaga and shiitake are loaded with beta-glucans. These are complex sugars that give your immune system a kick in the right direction by activating immune cells. Some pretty solid research backs this up, including a study published in the Journal of Traditional and Complementary Medicine. Stress Relief: Feeling a bit frazzled? Reishi is classed as an adaptogen, which means it helps your body manage stress. A study in 2012 found that reishi helped reduce fatigue and improve quality of life in people dealing with chronic stress. Bottom line: reishi is your go-to for a bit of Zen in this chaotic world. Recovery & Hydration: Heard of tremella? It’s also called the “beauty mushroom,” but it does a lot more than just help with skin. Tremella supports hydration and recovery by boosting your body’s production of hyaluronic acid, which helps with inflammation and overall recovery after a tough workout. Mushrooms in the Here and Now Look, some wellness trends come and go (remember the lemon water detoxes?), but mushrooms? They’re here to stay. Mushroom health benefits stretch across so many areas—immunity, stress relief, performance—that it’s no wonder science is getting behind them now. But let’s be clear: we didn’t jump on the mushroom hype just because it’s trendy. Back in 2017, we were the first in the UK to put mushrooms across a range of our products because we knew these fungi weren’t just a fad. Which Is the Best Mushroom Supplement to Take? The Wellness Blend. Fast forward to now, and we’ve gone all-in with The Wellness Blend, our mushroom coffee. Yeah, regular coffee is great, but when you mix it with tremella, chaga, cordyceps, reishi, maitake, and shiitake mushrooms, you’re looking at a drink that’ll not only wake you up but help your mind and body perform at their peak. What makes The Wellness Blend unique. The fact that it contains ALL six functional mushrooms in one great product. It’s that simple. Overhyped or Still Undervalued? It’s easy to be skeptical of anything that gets too much hype, and you’d be right to question the wellness industry’s latest trends. But with mushrooms, I really think what we’re seeing now is the result of centuries of use being validated by science, not just another fleeting craze. These are ingredients that have been trusted for generations and are finally being recognized for their full potential. Are they undervalued? We think so. It’s great that they’re finally getting the recognition they deserve. Now it’s over to you to decide. Read more
Gut Health Tests
Let's talk about gut health tests – you know, those trendy kits that promise to analyze the bacteria in your gut and give you ALL the answers. Seems like everywhere you turn these days, someone's pushing them on you, asking you to mail off your poo for a pricey test. I teamed up with one of Innermost's resident nutritionists, Sophie Gastman, to dig into the truth behind these tests First things first, what are gut health tests? Essentially, they’re marketed as a way to assess the balance of bacteria in your gut. All you have to do is collect a stool sample, ship it off, and wait for your results to roll in. Companies who offer these tests will most likely offer to sell you a ‘'personalised’' probiotic or prebiotic based on your results, along with some ‘'personalised'’ (but what definitely looks like generic) dietary and lifestyle recommendations. It all sounds simple enough, but here's where things get murky. Sophie has been looking into the validity of these tests, and she’s a bit skeptical.  "HERE'S WHY" Accuracy: These tests only give you a snapshot of your gut microbiome at one point in time. Your gut bacteria can change in as little as 24 hours based on what you eat and how you live, so by the time you get your results, they might already be outdated. Plus, different methods to study the same samples can also give wildly different results. So, if you sent your sample off to two different companies, one might say you have a lot of one type of bacteria, while the other says it’s barely there. Lack of Evidence: Despite years of research, we're still in the dark about which gut microbes are linked to specific health outcomes. So, any test claiming to have all the answers is just too good to be true. For example, scientific studies suggest that knowing what’s in your gut might not actually help with understanding or treating diseases like IBS. Lack of Actionable Insights: Even if these tests could accurately assess your gut, the recommendations they provide are often based on shaky science. Plus, they're so complex that even the experts struggle to make sense of them. Lack of Knowledge: Let's face it, most of us aren't microbiologists. So when these tests dump a ton of complicated info in our laps, it's more likely to leave us scratching our heads than feeling empowered. To make matters worse, these tests can cost a lot of money. We think rather than blowing your hard-earned cash on a gut health test, why not focus on some tried-and-true strategies to support your gut? Cue Sophie with her top six tips to better gut health Diet: Fill your plate with a rainbow of fruits, veggies, whole grains, and legumes to keep your gut happy. Aim for 30 plant points a week (a point for every new plant you eat) - this number seems to be the sweet spot for making the most difference to your gut health. Chill: Stress can wreak havoc on your gut, so find ways to unwind, whether it's through meditation, exercise, or just shooting the breeze with a friend. Hydrate: Keep the water flowing to keep things moving smoothly in your digestive system. Sleep: A good night's sleep does wonders for your gut, so aim for 7-9 hours of shut-eye each night. Ferment: Add some fermented foods like yogurt, kimchi, and sauerkraut to your diet for a boost of gut-friendly probiotics. Supplement: Innermost's The Digest Capsules contain prebiotics and probiotics to keep your gut bacteria thriving, along with digestive enzymes and ginger. Combine them with all the points mentioned above to help your gut bacteria thrive. So there you have it – supporting your gut health doesn't have to be complicated or break the bank. Just focus on the basics and make some small lifestyle tweaks, and you’ll be well on your way to a healthier gut for a fraction of the price, and without the need to mail your poo off to some complete stranger. Read more