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The Lean Protein
Whey protein powder for weight-loss.
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Pre/intra-workout powder with BCAAs.

IN
SIGHT

INSIGHT. Noun. The capacity to gain an accurate, deep and sometimes sudden understanding of someone or something.

Knowledge is power. We want everyone to have access to the experts in the room. Get to know what’s real and what’s a gimmick with our in-depth articles, and start bossing your health and fitness today.
INSIGHT. Noun. The capacity to gain an accurate, deep and sometimes sudden understanding of someone or something.

Knowledge is power. We want everyone to have access to the experts in the room. Get to know what’s real and what’s a gimmick with our in-depth articles, and start bossing your health and fitness today.
The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
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The Complete Guide To Halal Protein Powder
When it comes to improving your fitness levels, lifestyle and nutrition are key. From the number of hours of sleep you get each night to your daily nutrition and everything in between, each is as important as the other. This extends to finding the right protein powder to fuel your workout routine. Yet today more than ever, what goes into that shaker bottle now goes beyond macros and muscle; more and more people are asking themselves – ‘how does this protein powder align with my religious values and beliefs?’ While we’ve spoken before about our clean, research based and ethically sourced ingredients here at Innermost, this time we want to get a little more specific with a focus on halal and halal protein powder. With so many voices and fluff information around, it can be difficult to know exactly what protein is and isn’t halal friendly. That’s why we’ve put together this nifty guide. We’re going to break down all the myths and everything you need to know about halal protein. What you should be looking out for, what makes proteins like whey halal friendly as well as the benefits that halal friendly protein can offer to your body.  Right, let’s get into it. What is halal protein? I’m sure most of you are already aware of halal, but for the 1% of you that might not be, let’s take a step back and ask: what is halal protein? Halal – meaning ‘permissible’ in Arabic – refers to any food product that complies with Islamic dietary laws as stated within the Qur’an and Islamic jurisprudence. This makes it a core element of Islamic faith and a key cornerstone of their commitment to leading a pure and disciplined life under the guidance of Allah. Some of the key guidelines for halal foods include: Halal friendly ingredients – certain ingredients are not permissible under a halal diet, including pork (and any byproducts), alcohol and blood. Other animal products can be halal as long as they are killed in accordance with the ethical treatment guidelines below. Ethical treatment of animals – For non-pork meats to be considered halal, animals must be treated humanly and responsibly during their life. This includes: Having access to clean water and nutritious food. Being raised in a free-range and stress-free environment. Not being subjected to cruelty, abuse, or unnecessary suffering. The process of killing any animal must also be quick and humane to be considered halal, with any suffering kept to the complete minimum. Importantly, to be considered halal, the name of Allah must be pronounced during the humane killing to ensure the sanctity of life is recognised throughout the process. No cross contamination - During the preparation process, halal foods must never come into contact with non halal foods. This means no cross contamination between preparation surfaces, equipment used, the handling of foods and storage. As such, ingredients such as milk can be halal however it depends on the production process and if additional non-halal additives (such as gelatin) are added. So, what does this mean for protein?  Essentially any animal protein is halal as long as it adheres to the guidelines we’ve mentioned. The best way to tell is that products – such as Innermost proteins - will be certified halal friendly on the packaging. Is protein powder halal? So, with that said you might be wondering: is my choice of protein powder halal? The truth is that protein powder can absolutely be halal, however it entirely depends on the ingredients used as well as the overall production process. Common protein sources like whey, casein, egg white, and plant-based proteins (such as pea, soy, or rice) can all be halal if they are sourced and manufactured in compliance with halal standards. While many of the larger brands do not meet these standards and cannot claim to offer halal protein, our range of Innermost protein powders and supplements are all certified halal, emphasising our dedication to ethical sourcing our use of clean sourcing without additives. From our pea protein fuelled (and vegan) The Health Protein, The Fit Protein, to our whey protein powered The Strong Protein and The Lean Protein, all our products are sourced in a halal-compliant manner. Benefits of halal protein powder You hear it all the time when it comes to ethical and dietary beliefs – ‘a vegan diet isn’t good for you’ or ‘a vegetarian mix can’t possibly have the nutrients you need. The reality is, that adhering to these sorts of values within your fitness routine and diet can have great benefits for the body. Halal protein powders are no different; they offer a range of benefits for individuals who are conscious of both their health and dietary requirements. Just some of the benefits of halal protein powder are: Clean ingredients: With halal protein powders, you can be confident that there will be no harmful or questionable ingredients/ additives such as silica. What does this mean? Your body has an easier job digesting and absorbing all the good stuff, ensuring you get the most out of your supplements. Quality protein: Halal protein powders use complete protein sources, ensuring your body gets all the amino acids it needs for effective muscle repair and growth.  Ethical production: We’ve mentioned plenty of times already, but that’s just how key ethical and clean production is to making protein halal. By avoiding things such as additional additives and cross contamination, your body is fuelled with a safer and more trustworthy supplement. Supports fitness and wellness goals: Whatever your fitness goals; halal protein has you covered. From building muscle to losing weight, the absence of excess sugars or fillers ensures you are best placed to smash your targets. Common misconceptions about halal protein powders With so much noise and no real answers around halal proteins, we thought it would be helpful to list of some of the key misconceptions regarding the diet and what the actual truths are. All vegan protein powders are halal Given that so much of halal is driven by animals and their ethical treatment, you might just assume every vegan protein powder is halal because it is made of.. well, plants. The reality however is that vegan proteins aren’t necessarily halal – it all comes down to the production process. While Innermost vegan proteins are proudly halal certified, other protein powders can be produced with alcohol-based flavourings, non-halal emulsifiers, or might be processed in facilities that handle haram products – leading to cross contamination – not good! Is whey protein halal? On the other side of the spectrum, whey protein – being a byproduct of milk – is generally considered to be haram. Again, the truth is that whey protein can be halal provided that the milk is taken from cows that were treated ethically and within halal principles. Today, there are many halal-certified whey protein powders that are safe and effective for Muslim consumers. Halal certification doesn’t matter There is often an assumption made that if the ingredients look clean then the protein must be halal – regardless of certification. The truth is that what makes something halal goes beyond ingredients. Production and sourcing our also key factors that many companies do not consider. With halal certification on your favourite protein powders, you can be sure that every step—from sourcing and production to packaging and distribution—has been reviewed and approved according to strict halal standards.  Is Innermost protein powder halal? In short, yes. We at Innermost make it our mission to not only aid in muscle growth and recovery, but also to create protein supplements that are ethically sourced and rigorously tested to ensure individuals of any faith can smash their fitness goals.  Unlike competitors, our proteins are clean and built with the highest quality of ingredients and free from unnecessary additives and artificial ingredients.   We are proud to say that all our products are officially halal certified making them a suitable choice for those following the halal beliefs. This certification ensures that all ingredients and manufacturing processes meet Islamic dietary laws, with no use of haram substances such as pork derivatives or alcohol. With this in mind, why not check out our range of Innermost supplements to find out more about our halal proteins?     Read more
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Why Creatine is Having a Moment
If you said “creatine” ten years ago, most people would’ve pictured a guy at the gym, slamming a protein shake the size of a fire extinguisher. Fast forward to today, and creatine is gaining more traction than ever – but not for the reasons you'd expect. It’s not just about size or strength anymore. It’s about mental sharpness. Recovery. Longevity. Hormonal support. Healthy ageing. And while it’s long been the most studied supplement in sports nutrition, new research is changing how we think about it – and who it’s for. Let’s break it down. First: What actually is Creatine? Creatine is a naturally occurring compound your body produces (and you get in small amounts from red meat and fish). It’s stored mostly in your muscles and brain, where it helps regenerate adenosine triphosphate (ATP) – your body’s main energy currency. In plain English? It helps you produce energy faster and more efficiently. That’s why creatine’s been a staple for athletes and weightlifters for decades – because it enhances performance, power, and recovery. But that’s just scratching the surface. Reason 1: The science has evolved The benefits of creatine aren’t limited to physical performance anymore. In recent years, researchers have started to uncover its role in cognitive function, mental fatigue, and neuroprotection – especially under stress or during sleep deprivation. A 2021 systematic review published in Nutrients found that creatine supplementation “may improve short-term memory and intelligence/reasoning” – particularly in people who are sleep-deprived, stressed, or ageing . Another study in Psychopharmacology found that supplementing with creatine significantly improved working memory and information processing speed in healthy adults . We're also seeing promising links between creatine and age-related cognitive decline. There’s emerging evidence suggesting it may support brain health in older adults – acting as a protective buffer against neurological degeneration . In short: creatine is no longer just a “performance” supplement. It’s increasingly viewed as a daily health essential – especially for your brain. Reason 2: Women are in – and rightly so Historically, creatine marketing catered almost exclusively to men. The packaging was aggressive, the messaging all about muscle mass, and there was a persistent myth that creatine would cause bloating or bulkiness. It’s no surprise women stayed away. But now? That narrative is breaking down fast – and the science is doing the talking. Studies show that creatine may be especially important for women – particularly through perimenopause, menopause, and beyond. Research published in Nutrients highlights that creatine supplementation can support muscle strength, bone density, and mood regulation in women during and after menopause . It’s also been shown to help maintain lean muscle mass and support cognitive function during hormonal fluctuations – making it a powerful ally for long-term wellbeing. And no, it won’t make you puffy. The “bloating” myth comes from a misunderstanding: creatine draws water into your muscle cells (where it belongs), which actually supports performance, hydration, and cell integrity. This isn’t about bulking. It’s about feeling energised, strong, and supported in your body – no matter your life stage. Reason 3: It’s not just for the gym anymore The old creatine image was all about barbells and bench presses. But modern life demands more than just gym gains. We want to feel good, stay sharp, move well, and perform in life – not just during workouts. Creatine helps with all of it. Whether you're training hard, working late, chasing your kids around, or trying to keep brain fog at bay – creatine supports energy production, improves recovery, and sharpens your thinking. Even endurance athletes, office workers, and biohackers are getting in on the action. One study found that creatine enhanced oxygen consumption and reduced fatigue during long bouts of aerobic exercise . Put simply: creatine helps you show up as the best version of yourself, wherever life takes you. Reason 4: You’ve got options now Here’s the good news – the supplement industry is finally catching up. Gone are the days of industrial-sized tubs and confusing dosing instructions. At Innermost, we’ve reimagined creatine in a way that’s clean, purposeful, and fits into real life. At innermost, you’ve got two simple options: The Power Booster – our pure, pharmaceutical-grade creatine monohydrate. Zero additives. Just high-quality creatine in its most effective form.The Strong Protein – our intelligent protein blend for strength and recovery, with creatine built-in alongside nootropics, anti-inflammatory ingredients, and functional adaptogens. One blend, multiple benefits. Both options are designed for people who care about their health, performance, and clarity – not just their biceps. FINAL THOUGHTS Creatine isn’t new. But the way we understand it - and who it’s for - absolutely is. It’s not just about muscle. It’s about mood. Memory. Mental sharpness. Movement. And supporting your body through every season of life. Whether you’re lifting, learning, leading, or just looking to feel a little more like yourself again - creatine could be one of the smartest additions to your daily routine. Read more
Whey Protein 101: Everything You Need to Know
If you’re at all interested in health, fitness or nutrition, you’ve probably heard about whey protein. It’s one of the most commonly used sources of protein for supplements and it can offer a wide range of benefits to users.  But let’s hit the brakes a second – what exactly is whey protein? And what are these supposed benefits? Let’s break it down.  What is whey protein? Whey protein is a high-quality protein source which comes from whey (no prizes for guessing that) – otherwise known as the watery stuff which separates from the curds when making cheese. Once separated, the whey is processed to remove lactose and other components we don’t need, leaving behind a concentrated whey protein which is then dried into a powder form. Sounds a bit strange, granted, but it’s a real powerhouse. Whey protein is a complete protein, meaning it contains all nine essential amino acids (the ones our bodies can’t make on their own). It’s also quickly absorbed by the body, making it a great choice for a post-workout refuel. Benefits of whey protein With comparisons out the way, what are the benefits of adding whey protein into your workout plan? 1. High nutritional value Whey protein is widely considered the best form of protein supplement because of its superior nutritional profile. Not just a complete protein, whey typically contains more protein per serving and is absorbed by your gut much faster than other types of protein. In short, you get more of the good stuff and you get it faster, too. Win-win. 2. Supports muscle growth and repair Whey protein’s high protein content and broad suite of amino acids makes it perfect for both muscle repair and those looking for gains. Whey contains a high concentration of the BCAA leucine, which is the primary amino acid involved in muscle growth. This makes it a great accompaniment to your workout routine. Regular intake of whey protein has also been shown to help reduce inflammation throughout the body, which is a huge plus for recovery and general wellbeing. 3. Supports weight management and satiety Whey isn’t just a great supplement for muscle growth, it can also be hugely beneficial for those trying to manage their weight. Whey protein has been shown to significantly reduce feelings of hunger, which can make it much easier to stay on track with a healthy diet. For example, Innermost’s The Strong Protein contains just 147 calories for a 40g serving, making it an effective, delicious and convenient solution to keep on deck.  4. Convenient and versatile Speaking of convenience, it doesn’t really get more convenient than whey protein. You can throw together a delicious, nutritious shake in seconds whether you’ve got your favourite milk on hand or just water. Or, if you’re feeling creative, head to the kitchen and bake with it (protein pancakes – yum), or mix it into oats, yoghurts and smoothies for some serious treats that taste and feel good. Whether you’ve got time to cook up a storm or you’ve only got 30 seconds before you need to be out the door, whey protein makes nutrition easy. How can whey protein support your fitness goals?  Whey protein is a great supplement for a range of fitness goals. Let’s take a look at how. If you’re trying to build muscle… Whey alone won’t do the job – you’ve gotta put the work in. When you’re done sweating up a storm, take your whey right after your workout (as soon as possible but definitely within 60 minutes for maximum impact).  Whey helps to repair muscles which are damaged during exercise as well as promoting growth to make you stronger for next time. You know what they say, no pain, no gain… If you want to push your workouts even further with whey on hand to repair the damage, try pairing your protein shake with The Power Booster for an extra hit of power, strength and speed. If you’re focused on fat loss… Swap out the snacks for a whey protein shake to cut down on calories and keep you fuller for longer between meals. The high protein content of whey can also help to preserve muscle mass if you’re in a calorie deficit, which is another big plus.  If you’re training for performance or endurance… When you’re looking to perform at a high level or for an extended period of time, repetition is a key part of the process. However, with repetition comes aches, pains and inevitable recovery time. Whey protein is a great recovery aid which can help to reduce muscle soreness and support your immune system while your body is undergoing physical stress. Work whey into your diet and get back on the grind in no time. How does whey compare to other proteins? When you’re shopping around for the best protein, there are a lot of factors to consider. Let’s take a quick look at how whey protein stacks up against the competition. Whey vs casein protein Both whey and casein are derived from milk, with casein making up around 80% of the total protein content of milk. The question here is: why isn’t casein seen as much on the shelves?  There are a few reasons, one of the main ones being casein is absorbed by the body at a much slower rate. The amino acids in whey protein stay in your bloodstream for around 90 minutes until they’re absorbed, whereas casein amino acids can stay in your system for as long as five hours. If you’re looking for a quick hit, especially after a workout, whey is the way to go.  The branched-chain amino acid (BCAA) profile of whey is also superior to casein, meaning it can be more effective at building muscle.  Whey vs soy protein Soy offers a good alternative option for many as it’s a plant-based source of protein which also contains all nine essential amino acids. While studies have shown little difference in muscle growth and strength development between soy and whey protein, there are other downsides to soy protein which whey doesn’t have. Soy protein contains considerably less leucine and lysine than whey (the amino acids responsible for muscle growth and repair, blood sugar regulation and the production of hormones and energy), which can be a big turn off for many.  As such, whey is widely considered a higher-quality protein source than soy, but soy protein typically comes with a smaller price tag, making it an appealing choice for many. Whey vs pea & rice protein Two other popular sources of protein are pea and rice protein. These are often used together, like in The Fit Protein or The Health Protein, to offer a balanced and well-rounded vegan protein option. Both rice and pea protein contain all nine essential amino acids, albeit in a slightly lower density than whey. To put it plainly, whey retains its crown as the most complete protein source, but for those who can’t or don’t want to have whey, pea and rice protein offer a fantastic option.   It’s the whey to go When it comes to protein supplements, whey is widely considered to be the most complete form you can get your hands on – and for good reason.  With a high concentration of protein per serving, broad range of amino acids and huge variety of ways to enjoy it, whey is an easy way to support your fitness goals, whatever they are. If you can’t have whey, or maybe just don’t want to, check out our range of vegan supplements for some plant-based alternatives.   We’ve shown you the whey (sorry), now go forth and conquer.  References Schoenfeld, B., Aragon, A. (2018) How much protein can the body use in a single meal for muscle-building? Implications for daily protein distribution. Int Soc Sports Nutr. Click here. Zhou, L., Xu, J., Qin, L. (2015) Effect of whey supplementation on circulating C-reactive protein: a meta-analysis of randomized controlled trials. Nutrients. 7(2). Click here. King, N., Slater, G. (2015) The effect of a whey protein supplement dose on satiety and food intake in resistance training athletes. Appetite. Click here. Schoenfeld, B., Aragon, A. (2007) Bovine milk in human nutrition – a review.  Lipids Health Dis. Click here. Lynch, H., Buman, M. (2020) No Significant Differences in Muscle Growth and Strength Development When Consuming Soy and Whey Protein Supplements Matched for Leucine Following a 12 Week Resistance Training Program in Men and Women: A Randomized Trial. Int J Environ Res Public Health. Click here. Read more
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