icon-account icon-glass

Popular Products

The Lean Protein
Whey protein powder for weight-loss.
The Energy Booster
Pre/intra-workout powder with BCAAs.

Is Weight Loss A Dirty Word?

16th April 2021

16th April 2021

By Shivraj Bassi

What does the word 'diet' mean to you?

Unfortunately, whilst once, a diet described a positive movement and involved the introduction of healthy food choices, strategically planned workout routines and positive lifestyle changes, we fear that the words 'diet' and 'weight loss' have been altered by the rise of social media, appearance ideals and unrealistic expectations – and this is something we want to change.

Here at Innermost, we think of diets as a positive health choice that describes the decision to monitor your food and drink intake, with the aim of increasing your wellbeing, energy and self-love levels - not necessarily to lose weight, but just to be an overall happier, healthier version of yourself. 

Whilst scientifically, ensuring you are in a calorie deficit is the only way to lose weight healthily (if that is your goal) – quick-fix diet techniques and body image issues have brought a grey cloud over the health-conscious subject. It’s not hard to see why people get carried away with highly restrictive diets in order to lose weight quickly due to societal ideals, arguably introduced by social media, but it’s something that is quickly changing the dieting culture for the worst.

What are the consequences of this?

This has meant that people are equating dieting with solely losing weight, and as a result, their self-worth with their ability to achieve weight loss. These changes have brought a whole new meaning to the connotations around the action of dieting, and arguably bringing ‘dirty’ connotations to the term ‘weight loss’. 

Unfortunately, many people have begun to equate their self-worth with their outward appearance, holding the view that if their appearance does not match those of societal beauty standards, aka, they aren’t slim enough, that they aren’t good or successful enough. Often, this perpetuates the idea that weighing less or becoming thinner is the key to success and loving yourself – an ideology that has contributed to this hijacked diet ideology and the toxic diet culture and negative stereotypes surrounding weight loss.

Being thin doesn’t automatically mean you are healthy, and being overweight doesn’t mean you are automatically unhealthy – but these consequences have been noted and drastic movements to address the effects of this diet culture have become hugely popular. Now, if you were to state that you were going on a diet, you’d probably be met with instant exclamations of “You don’t need to be dieting!” or something along the lines of “I’d never be dieting if I looked like you” – even if you could benefit from going on a diet for health and wellbeing reasons alone.

Think about it. If you were to bring the topic of 'dieting' up in the office, instantly people assume you mean that you want to lose weight. Ask for dieting advice and cue the weight loss plans and techniques that your Mum's friend's co-worker's girlfriend absolutely swears by, and before you know it you've given up every carbohydrate and sweet treat – even if that wasn’t the goal of your diet in the first place.

What does this tell us about attitudes towards dieting? Are we so programmed to view a diet as solely a way to reduce our weight, and so scared of offending someone when it comes to their weight, that we would rather avoid the topic or give an encouraging comment than ensure someone is living a healthy lifestyle?

But, shouldn’t we love the skin we're in?

The body positive movement – first noted in the 1960s, has recently seen a huge rise. Born out of challenging societal views and values about body shapes, types, and sizes, the aim of the movement is to promote acceptance of these variations. In the twenty-first century, the body positivity movement is greater than ever. With our social media feeds flooded with a range of body types: short and tall, big and small, it can sometimes be a minefield of a topic to navigate, in fear of saying the 'wrong' thing when it comes to weight, and more specifically: weight loss, as a result of people’s possible body image issues.

So, where’s the balance?

The rise in the prevalence of this movement can be largely attributed to Instagram, due to the platform this medium provides to high profile individuals, brands and influencers. Three-times Grammy award-winning artist and global superstar Lizzo is a great advocate for loving the skin you’re in. Whilst it’s great that women like Lizzo with a huge platform are advocating for self-love and acceptance – many argue that those that are clinically overweight or even obese should not be promoting the message that they are living a healthy lifestyle – as if they were exercising and eating healthy – would they be overweight?

Similarly, health and beauty magazine Cosmopolitan put American plus-sized model Tess Holiday on their front cover, only to receive huge backlash. Whilst many stated that it was irresponsible to promote this obesity with the risks this takes on your health, others came to the magazines defence, stating that in this day and age, this kind of body positivity is necessary to avoid body image issues. It has been argued that this movement has evolved in a way that promotes somewhat unhealthy lifestyles, in fear of causing offence or discrimination to those that are not typically viewed to have a ‘healthy’ body type.

So, what now?

Whilst body positive movements such as Tess Holliday’s #EffYourBeautyStandards are most likely all over your social media pages, it is sometimes hard to find the balance between empowerment and noting your genuine health concerns due to the taboos of weight loss and dieting, in fear of offending someone or perhaps coming across discriminatory.

Whilst someone may be wanting to make a positive change, immediately dieting is considered negatively. This clash of mentalities can often lead to some pretty controversial and probably awkward conversations. This means it’s really important that we ensure that we do not view going on a diet as being seen to feel bad about yourself. It’s time to take back the words ‘weight loss’ and ‘diet’.

You don't just go on a diet to achieve weight loss - but if that's why you are embarking on one, that's okay too.

These aren’t dirty words, just intimidating ones. It’s time to push awkwardness aside and have serious conversations about our health and well-being, promoting healthy weight loss and positive body image. The key here is to remember you can be unhealthy at any weight, and so making positive, considered changes to our diets to improve our health, immunity, energy levels and body should be seen as a good thing. We need to shift our ideologies – both personally and as a society, to support this view.  

True empowerment and body positivity is the freedom to choose whether we want to lose weight, whether we want to diet, and for what reasons. Not everyone needs to lose weight, but some people do to improve their health – and that is perfectly okay, and nothing to be embarrassed about. Life is all about bettering ourselves.

Let’s take away all the stigma around diets and celebrate changes to improve our wellbeing and health. Let’s be a positive voice, and encourage positive changes. Obesity is a huge medical problem that the nation faces, and in order to positively change this issue – harmful rhetoric surrounding dieting and weight loss need to be eradicated and discouraged. It’s time to replace these ideologies in favour of mindful eating practices and incorporating health products that encourage positive improvements in your life. Look for positive influences in your life and make the change.

 References:

  • A Short History of ‘Body Positivity’. (2021). Retrieved 9 April 2021. Click here.
  • Calorie Deficit For Weight Loss: How It Works, Tips, and Safety. (2021). 9 April 2021. Click here.
  • What Is Obesity And What Causes It? (2018.) Retrieved 13 April 2021. Click here.

Need Expert Advice?

Other Insights

Why Natural Protein Supplementation Matters
Walk into any health shop, or scroll any supplement site, and you often find that protein powders start to blur into one. Almost all of them make the same promises on the front: ‘high in protein’, ‘no added sugar’, ‘no additional additives’. The wording is so similar that telling a genuinely good product from a synthetically produced product is harder than it should be. Read past the figure on the front however and you'll usually find a protein that contains artificial sweeteners, synthetic flavourings and colours, and even fillers or bulking agents just to name a few. The reason they tend to do this is that costs of production are much cheaper as a result of the lower quality ingredients. A naturally formulated protein supplement works the other way around. The protein comes from a quality source, the flavour and sweetness come from ingredients you'd recognise rather than ones built in a lab, and anything that doesn't need to be there is left out. This piece is about that difference: what natural really means for a protein supplement, why it matters, and how to spot it for yourself. What "natural" actually means in protein supplements "Natural" is one of the most used and least understood words in wellness, printed on plenty of labels with very little behind it. There's no strict, regulated definition for it, so a brand can reach for the word fairly freely. This is why it pays to know what you're actually looking for. Used honestly, natural points to ingredients that come from recognisable sources and are processed as lightly as the format allows. For protein, that usually means a base derived from food such as: Whey Pea Hemp Brown rice Other plant-based proteins Just as telling is what gets left out, and how openly the packaging accounts for what stays in. A natural protein supplement has little to hide, so the label tends to be short and the reasoning easy to follow. The real test is whether the formula makes sense as a whole. Can you understand what's in it? Does each ingredient have a clear purpose? And does the brand explain the benefit plainly, rather than hiding behind vague wellness language? Why ingredient quality matters in protein supplements When people compare protein powders, the first thing they often look at is the amount of protein per serving. It matters, but this number doesn’t tell you everything about a supplement’s quality. A synthetically formulated powder may contain just as much protein per serving as a natural alternative, but it may also include more artificial additives that are bad for your health.  This is especially important as supplementation is usually taken regularly as part of a daily routine. If something becomes part of your breakfast, post-workout routine or afternoon shake, the quality of the overall formula may influence how well it fits into your daily routine. Natural protein powders are often separated by a few key criteria: Ingredient sourcing: Whey is highly bioavailable and naturally rich in essential amino acids that support muscle repair. A good plant-based blend can also be effective when it is built to provide a strong amino acid profile. What surrounds the protein: Sweeteners, thickeners and flavourings affect taste, texture and how a shake feels once you have taken it. Some formulas rely heavily on artificial sweeteners, gums or thickeners, which may contribute to bloating or digestive discomfort. Digestibility: A protein you absorb and tolerate comfortably is more useful than a bigger number on the label that does not sit well with your body. Purpose: A formula built around a specific goal, such as strength, performance, energy or satiety, is more useful than a generic powder with no clear reason behind the ingredients. The benefits of natural protein supplementation The real value of natural supplementation becomes clearer when you look beyond protein content alone. Below are some of the key benefits of choosing natural protein supplements over more artificial or heavily processed alternatives. Supporting strength and lean muscle Building strength and lean muscle is one of the main reasons people turn to natural protein supplements.  A good one supports muscle repair after training and helps maintain muscle over the longer term. That's especially useful if you train regularly and eat well but can't always put together a high-protein meal straight after a session. Helping with recovery after exercise After a workout, your body needs nutrients to repair and adapt, and protein is central to that process, particularly if you train several times a week. A natural protein supplement offers a convenient way to support recovery without making nutrition feel complicated, whether mixed into a shake, smoothie or simple post-workout snack. Supporting satiety and body composition goals Protein keeps you feeling fuller for longer, which makes balanced eating easier to stick to.  For anyone working towards fat loss, lean muscle or general body composition, natural protein supplementation helps steady your daily nutrition alongside whole foods, movement and rest, without relying on the added sugar that some cheaper formulas contain. Making daily nutrition easier Even with good intentions, it is not always easy to get enough protein through meals alone. Busy days, training schedules and travel can all make consistency harder.  A natural protein gives you a simple, repeatable way to keep your intake up on the days that get away from you, using ingredients you can actually recognise. Natural supplementation doesn't have to taste bland There's a common assumption that natural supplements have to taste bland, chalky or unpleasant. Plenty of people have met exactly that: a protein that sounds healthy on paper but turns out too earthy, too sweet or too gritty to enjoy. It gets used for a few days, then pushed to the back of the cupboard. The problem there is usually the formulation, not the missing additives. Chalky, overly sweet shakes come from corners being cut. Getting flavour and texture right without falling back on heavy sweeteners is genuinely hard, which is a good sign a brand has done the work. Taste matters for a practical reason as much as an enjoyable one. A protein you look forward to is one you'll keep using, and consistency is what actually delivers results. The best-formulated supplement on the shelf does nothing while it sits unopened. The innermost approach to natural protein Everything above is the standard we at Innermost hold ourselves to. Our proteins are built on clean and naturally-derived ingredients, formulated with the backing of nutritional science rather than guesswork. We leave out the fillers, bulking agents and needless extras that have no business being in a quality protein, and we're open about what goes in and why. We also happen to think clean and natural should taste good, because a protein you enjoy is a protein you'll actually use.  Explore our protein powders to find the formula that best fits your goals, routine and lifestyle. References Morton, W., Murphy, T., et al (2018). A systematic review, meta-analysis and meta-regression of the effect of protein supplementation on resistance training-induced gains in muscle mass and strength in healthy adults. Br J Sports Med. 52(6). Click here. Jäger, R., Kerksick, C., et al (2017). International Society of Sports Nutrition Position Stand: protein and exercise. J Int Soc Sports Nutr. Click here. Seijo, M., Naclerio, F. (2019). Whey Protein Supplementation and Muscle Mass: Current Perspectives. Click here. Read more
The Protein Mistake That's Holding Back Your Results
I've written at length about creatine. I've written about collagen, electrolytes, the GLP-1 moment, even the science of sleep. But I've never written a personal email about protein. That's a strange omission for someone who built a brand that makes some pretty ground-breaking protein powders. So let me explain why, and then actually say the thing I've been avoiding. Protein is the most foundational supplement in the Innermost range. It's also the hardest subject for me to write about personally, because there's nothing surprising about it. Creatine had a story. Collagen had a story. Protein is well... protein. Everyone knows you should eat more of it. The mechanism is not a secret. Muscle protein synthesis, leucine threshold, net nitrogen balance. If you've been in the fitness space for more than a couple of years, you've read this before. And I think that's the problem. The familiarity makes people stop paying attention. Here's what I actually think about protein, after a decade of working in this space. Most people in their thirties and forties are under-consuming protein and don't know it. Not by a small amount. The gap between what most people eat and what the research supports for muscle maintenance and body composition outcomes is significant. Studies looking at optimal intake for adults prioritising body composition consistently point to between 1.6 and 2.2 grams per kilogram of bodyweight per day. Most people are eating somewhere between 0.8 and 1.2. The difference is not cosmetic. Adequate protein intake directly affects your ability to preserve muscle tissue during a caloric deficit. It supports recovery between sessions. It has a measurable effect on satiety, which means it influences total caloric intake downstream, not just at the point you consume it. There's a subtler point too, and this is the one I've come to think matters most: protein is the nutrient where consistency compounds most directly. The benefits of creatine saturate over time in a relatively predictable way. Collagen has a timeline that research measures in months. But protein's effect on body composition is essentially continuous. Every day you hit your target, you preserve something. Every day you don't, you lose a small amount of ground. Over a summer, that adds up. This is what I've observed personally, and it's backed by the research on muscle protein turnover. The people who maintain their body composition through summer are not, in my experience, the people who train harder during that period. Most of them train less. Their routines are disrupted. They're travelling. Their eating is less structured. The people who come back in September looking broadly the same as they left in June are the ones who kept their protein intake consistent. That's it. That's the variable. Why I take The Lean Protein I’ve been taking The Lean Protein the past few months for a straightforward reason: the protein-to-calorie ratio. Much like our other protein blends, each serving delivers over 30 grams of protein. The calorie count is low relative to that protein yield. When my training is consistent and my eating is structured, I don't think about this very much. But in the periods when those things are less reliable, that ratio becomes the thing that holds the rest together. The formula also includes acetyl-L-carnitine, inulin, pomegranate extract, and yerba mate. These aren't afterthoughts. Acetyl-L-carnitine has a research base in fat metabolism. Inulin supports satiety and gut function. The pomegranate extract is included for its antioxidant contribution to recovery. This means that the formula does more work per serving than a standard whey and just what I need going into summer. The thing the industry gets wrong about protein Most protein marketing leads with taste and price per gram. Both matter. But neither tells you whether the formula will support body composition outcomes over time. The two questions I'd ask before buying any protein powder are: what is the actual protein-to-calorie ratio, and what is the leucine content per serving.  Leucine is the branched-chain amino acid most directly linked to triggering muscle protein synthesis, and there is a threshold dose, roughly 2.5 to 3 grams per serving, below which the anabolic response is blunted. Many protein powders do not disclose this. They just list total protein and move on. The Lean Protein does not have this problem. The formula is transparent. The dose is evidence-based. One thing I'd ask you to consider: if you've never actually checked whether you're hitting your protein targets, try tracking it for three days. Most people find the gap is larger than they expected. If you're not sure which Innermost product fits your specific goal, the quiz on our site is a good place to start. Find the right protein for your goal   Read more