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The Lean Protein
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Pre/intra-workout powder with BCAAs.

Upcoming Price Changes: A Note From Our Founder

8th September 2022

8th September 2022

By Shivraj Bassi

As you will have noticed, inflation has been on the rise in the UK and across the world. This has meant large cost increases for ingredients and manufacturing across many industries.

So far we've absorbed all the extra costs, however, it's come to a point where we have to make some pricing adjustments for the first time ever, so that we can continue to make the products you love without compromising the quality.

The changes you'll see include:

  • Our protein blends gradually transitioning from 600g to 520g pouches. This means there will be just two fewer servings than you're used to.
  • Our Boosters will now be £29.95 (apart from The Power Booster, which will be £19.95).
  • Our Capsule products will be £24.95.

If you have a subscription, these price changes will begin to take effect from mid-September. To find out details specific to your subscription, or to adjust your subscription date, please get in touch at hello@liveinnermost.com, or via our webchat feature.

While this was a tough decision, the quality of our products is what you tell us sets us apart and making these changes ensure that we can continue to make the most effective products using the right ingredients to the highest possible standards. We appreciate your continued support. It means the world to us.

Shiv (CEO & Founder)

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That’s why creatine’s been a staple for athletes and weightlifters for decades – because it enhances performance, power, and recovery. But that’s just scratching the surface. Reason 1: The science has evolved The benefits of creatine aren’t limited to physical performance anymore. In recent years, researchers have started to uncover its role in cognitive function, mental fatigue, and neuroprotection – especially under stress or during sleep deprivation. A 2021 systematic review published in Nutrients found that creatine supplementation “may improve short-term memory and intelligence/reasoning” – particularly in people who are sleep-deprived, stressed, or ageing . Another study in Psychopharmacology found that supplementing with creatine significantly improved working memory and information processing speed in healthy adults . We're also seeing promising links between creatine and age-related cognitive decline. There’s emerging evidence suggesting it may support brain health in older adults – acting as a protective buffer against neurological degeneration . In short: creatine is no longer just a “performance” supplement. It’s increasingly viewed as a daily health essential – especially for your brain. Reason 2: Women are in – and rightly so Historically, creatine marketing catered almost exclusively to men. The packaging was aggressive, the messaging all about muscle mass, and there was a persistent myth that creatine would cause bloating or bulkiness. It’s no surprise women stayed away. But now? That narrative is breaking down fast – and the science is doing the talking. Studies show that creatine may be especially important for women – particularly through perimenopause, menopause, and beyond. Research published in Nutrients highlights that creatine supplementation can support muscle strength, bone density, and mood regulation in women during and after menopause . It’s also been shown to help maintain lean muscle mass and support cognitive function during hormonal fluctuations – making it a powerful ally for long-term wellbeing. And no, it won’t make you puffy. The “bloating” myth comes from a misunderstanding: creatine draws water into your muscle cells (where it belongs), which actually supports performance, hydration, and cell integrity. This isn’t about bulking. It’s about feeling energised, strong, and supported in your body – no matter your life stage. Reason 3: It’s not just for the gym anymore The old creatine image was all about barbells and bench presses. But modern life demands more than just gym gains. We want to feel good, stay sharp, move well, and perform in life – not just during workouts. Creatine helps with all of it. Whether you're training hard, working late, chasing your kids around, or trying to keep brain fog at bay – creatine supports energy production, improves recovery, and sharpens your thinking. 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