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The Innermost Protein Myth-Busting Guide

2nd October 2021

2nd October 2021

By Shivraj Bassi

When it comes to unsubstantiated myths about protein, we’ve heard them all. There are all kinds of crazy stories out there, and sometimes it can be difficult to separate fact from fiction. We’ve examined the five most common myths about protein out there, and we’re confident that you’re going to be very happy with our findings and will be able to stop worrying about protein once and for all.

Myth #1. Protein will make me bulky

This is the daddy of all myths about protein, and it’s one that we can conclusively stamp on. We can assure you that none of Innermost’s high-protein, low-fat, low-sugar and low-carbohydrate blends will not make you bulky. In fact, they help to have exactly the opposite effect. A diet that’s low in fat and carbs and high in protein assists in toning and defining your body, helping to make muscles more visible and helping you to stay lean. 


While it’s true that many people consume protein with the goal of increasing their muscle mass and their size, this approach only has any effect when it’s used in combination with lifting weights with the primary goal of bulking up, as well as consuming a high-calorie diet across the board. If you follow a balanced diet, take the right supplements (check out Innermost’s incredible supplements here) and have a workout routine tailored to your goals, we promise that you won’t balloon up into The Rock overnight. 

Myth #2. The more protein you eat, the more muscle you’ll develop

It’s true that protein is the building block of all cells in your body, and is incredibly important in the muscle repair and rebuilding process. However, it doesn’t follow that the simple act of consuming more protein will automatically lead to muscle growth. Think about it - do your bones grow longer when you consume lots of calcium? No. And there’s no biological reason why your muscles would behave in this way either. 

To increase your muscle mass, you need to be following a workout and diet plan which is designed to bulk you up and increase your body mass. If anything, you should be focusing on this more and more as you get older, rather than less, as this is when it becomes harder for the body to hold on to and build muscle. 

Myth #3. Cooking protein means it loses its benefits

Thankfully for us all, we’re not cavemen who are forced to chow down on nothing but raw meat and berries for lack of a way to cook our food. Assuming you’re not scorching all of your food to the point that it stops being edible and turns into charcoal, there is no risk of your protein losing the benefits it provides by being cooked. This goes for all forms of cooking and all forms of protein, so bake, fry and steam away. Helpfully, this opens up the wide world of the incredible possibilities of Innermost protein powder. Expand your worldview beyond that of a smoothie and try making protein pancakes, cookies, muffins and more. 

In fact, cooking foods such as meat and vegetables can help to make the nutrients they contain more easily digestible, by breaking down some of the fibres and cell walls of the foods. And of course cooking also makes food more delicious, making it far more enjoyable to eat than a plain old bowl of raw tofu. 

Myth #4. All protein is created equal

All protein is made up of amino acids, but not all sources of protein contain the essential amino acids your body needs to support cell and muscle health. Whilst whey protein is a complete source of essential amino acids, many plant proteins are not. That’s why it’s important to combine multiple plant-based protein sources when you’re sourcing the most complete protein for your needs -  as we have done in The Health Protein


Additionally, the most important amino acid is leucine, which is responsible for switching on the protein absorption process. You need around 3g per serving for it to do its job, which just so happens to be the amount we’ve packed into each of our protein blends. Convenient, eh?

Myth #5. Protein will cause your kidneys to shut down

This myth is simply untrue. Yes, if you were consuming a full gallon drum’s worth of protein shakes every single day, it might be time to start thinking about making an appointment with a dialysis machine. Otherwise, however, your kidneys are going to be just fine. 

If you’re concerned about your kidney health, the most effective way to support your body in this arena is to ensure you’re drinking plenty of water. By staying hydrated, you’ll be giving your kidneys the best chance possible of staying in tip-top condition. This goes double if you’re working out, have been feeling dehydrated lately or are planning a big night out on the tiles (which case, check out tips on the best hangover cures so you don’t end up feeling rotten the next day). 

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The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
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