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Pre/intra-workout powder with BCAAs.

Suleman / Q&A

22nd December 2016

22nd December 2016

By Shivraj Bassi

Friend of Innermost and fashion icon in the making, Sul is also big into health and fitness. We had a chance to sit down with him and ask a bunch of questions. Now if only he'd let us raid his wardrobe.

"Fitness and health has always been in me from an early age. I played professional and semi-professional football when I was younger, which taught me the importance of looking after your body and mind. Today, making healthy choices and maintaining my fitness gives me the opportunity to release any frustration and helps me feel that I’m in control of my own destiny. One of most important pieces of advice I can give anyone who’s focusing on being healthier is to be consistent. Don’t underestimate the importance of just turning up. I’ve had some of my best workouts on days where I was sitting at home and couldn’t be bothered to move. By just showing up and doing something, small or big, you’ll feel better about yourself after, trust me on that!” 

Favourite Innermost product, and why?

The Lean Protein because I love what it does for me, which is help me get lean! The Energy Booster because it's great for anyone who works out regularly and wants something to give them an extra edge in their busy life.

What's your hustle?

I’m an online content creator, which means I create a range of content from fashion, fitness and lifestyle photography, videos, literature and more, both for my personal website and brands I collaborate with.

What do you do to maintain a healthy lifestyle?

I think it's important to be conscious, we all know what’s healthy and what isn’t, so take that into account throughout your day. It's ok to indulge in a treat now and then but I’ve always lived by this concept - if you eat something unhealthy be prepared to work twice as hard in the gym tomorrow.

What does #liveinnermost mean to you?

For me it means to live true to yourself and your abilities. Sure it's great to compete against people but to truly "liveinnermost" you need to understand that you're your only competition, and it's you who decides if you finish, first, second or third.

Usual breakfast?

It can vary dramatically - normally I would say a banana, but today I’ve had a couple slices of toast and a cup of tea (I can already feel the bread in my system).

Biggest health vice?

You feel like the things you eat. Eat shit, feel shit. Eat clean, feel clean.

Your last workout?

A double session, so in the morning it was a 30-minute run and 10-minute cycle. Then a mixture of bodyweight exercises - pulls-ups, dips, tyre flips, etc. In the evening, I trained with a friend and took him through a crazy little plyometric circuit, which I loved but him, not so much haha.

What’s on your bucket list?

In fitness, at the moment I’m doing a lot of handstand practice so executing the perfect handstand is definitely on it.

Favourite inspirational quote/words?

You create your own opportunities.

Where do you see yourself in three years? Be bold!

I hope to be inspiring more people in fitness, fashion or lifestyle, potentially working with some great brands, be in the best shape of my life and make Sulsworld globally recognised.

See Sul inspiring the masses in his own unique and inimitable style on Instagram (@sulsworld) and on his website (www.sulsworld.com).

Need Expert Advice?

Other Insights

The Complete Guide to Lactose-Free Protein Powders and Their Benefits
The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more