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Predictions For 2022 Wellness Trends With Innermost Founder Shivraj Bassi

5th January 2022

5th January 2022

By Shivraj Bassi

Here at Innermost HQ, our founder, Shivraj Bassi, has been taking long, hard think about the future of the wellness space and fitness community. With that, comes the curiosity around next years' 'next big thing'. Cue the question: what are the biggest 2022 wellness trends

As a brand based on research-backed goodness, quality products and only the best ingredients, we take great pride in remaining innovative, staying in-the-know and offering our views when it comes to the latest trends in and around the fitness community. Really, we are always on the look out for the next best thing, or on the other hand, on the look out for the next harmful fitness fad that we need to stamp out ASAP (remember that awful jaw clamp from 2021?). Shudder.

So, without further ado... take it away, Shiv. 

Shiv's predictions for 2022 wellness trends

Next year will be about regaining what we lost this year and for many, 2022 will change the way we approach our physical and mental wellbeing. Here at Innermost we have asked the experts, dug into our consumer data and well, here goes: these are the biggest trends, conversations and innovations that will dominate the wellness conversation in 2022. 

  1.     Increased desire for immunity-boosting ingredients 

Unsurprisingly, immune health has seen huge interest of late and will continue to do so going forward. That means a focus on consuming foods such as fruits, vegetables, protein, probiotics and nutritional supplements such as The Detox Booster, The Digest Capsules and The Recover Capsules that contain research-backed vitamins, minerals and functional ingredients that support our health and strengthen our immune system.  

According to our data, 8% of respondents rated their immunity as ‘weak’ and almost two-thirds (61%) rated their immunity as just ‘OK’. Despite this, over half (56%), rarely or never take supplements yet 47% are curious to learn more about how supplements can support health and wellbeing.

  1.     Nootropics or ‘Smart Drugs’ for cognitive performance 

There will be an increased focus on brain health, relaxation and cognitive performance going forward with consumers turning to nutrition and brain-training as a way to maintain and improve cognitive health. Of course, the brain is complex and as a result, it uses up a lot of energy - so much energy, in fact, that the brain can use up to 40% of our daily calories! 

As we become more educated in this area, there is a generation more determined than ever to correctly fuel our body to provide the brain with a constant supply of good nutrients.

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Other Insights

The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
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