icon-account icon-glass

Popular Products

The Lean Protein
Whey protein powder for weight-loss.

How to Beat Imposter Syndrome, According to Experts

25th October 2024

25th October 2024

By Ciara McGinley

Do you ever feel like a fraud at work? Or worry that people won’t love the ‘real’ you? Even when you have evidence that suggests none of the above is true? Then, you could be experiencing imposter syndrome - and, you’re not the only one. 

Research shows imposter syndrome is a universal struggle with one review finding that up to 82% of people could be experiencing imposter syndrome and suffer from anxiety, burnout and exhaustion because of it.

While imposter syndrome can feel deflating and challenging, the good news is that there are steps you can take to overcome self-doubt and boost self-confidence, so you stop holding yourself back from reaching your full potential

To help you leave imposter syndrome behind for good, we spoke to two experts to bring you everything you need to know including how to spot it and how to beat it. 

What Is Imposter Syndrome?

“Imposter syndrome is the overwhelming feeling of self-doubt or fear of being exposed as a ‘fraud’,” explains Holistic Health & Wellness Coach Christina Calderwood. When we experience imposter syndrome it’s because we believe on some level that our achievements are down to luck or other factors and not our own ability, and we feel unworthy of our success.

“Those with imposter syndrome worry that others will eventually uncover the ‘truth’ and see their perceived lack of skill and capability, despite evidence of their success and achievements,” Christina adds. 

Signs of Imposter Syndrome

Imposter syndrome can show up in different ways and may show up differently depending on the scenario you are in. 

For example, imposter syndrome at work can look like questioning if your contributions are valuable and choosing to stay silent out of fear. In friendships it can look like worrying what others think of you and in romantic relationships you might feel you're undeserving of your partner's love and affection.

Imposter syndrome often shows up in self-limiting thoughts and beliefs, and the stories we tell ourselves. According to Christina, some of the most common thoughts people with imposter syndrome may have include: 

  • I don't deserve this success, I just got lucky.

  • I'm not as smart or talented as they think I am.

  • I'm afraid they will find out I don't know what I'm doing.

  • I’m afraid they will see the ‘real’ me and not like me for who I really am. 

  • I have to work harder than others to prove myself and achieve my goals.

  • I can't make any mistakes or ask for help, or they will think I'm incompetent. 

Why do we experience Imposter Syndrome

“Imposter syndrome is more common than we might think and something we may experience at different stages of life,” mindset and confidence coach Francesca Nervegna tells us. With research suggesting that up to 70% of us may experience imposter syndrome in our lifetime, this fear-driven mindset can affect anyone at any time, regardless of their age, gender or profession. 

There are many reasons why we may experience imposter syndrome, some of these include striving for perfectionism, our upbringing, facing a new challenge and social comparison. 

“Perfectionism is another way that self-sabotage and imposter syndrome can disguise themselves,” explains Christina. “Holding ourselves to unrealistic standards and expectations stops us from going after our dreams, let alone even trying. This happens when we are afraid of failing, of being seen, feeling vulnerable or not feeling as good as others.” 

The environment in which we grew up in can also lead us to strive for perfectionism and experience imposter syndrome. “People who grew up in environments with high expectations or where success was often compared to others' achievements may have internalised the belief that they need to constantly prove their worth,'' Christina adds. 

Similarly, a big life change that involves taking the leap before we feel ‘ready’, such as a new job or promotion, can trigger self-doubt and feelings of imposter syndrome. 

We may experience imposter syndrome when we compare ourselves to others, either those around us or on social media. “The grass may seem greener on the other side, we might think that others are better than us and start to compare ourselves to them and compete with them in our minds,” Francesca adds. 

Christina echoes this: “We're constantly bombarded with messages that our worth is tied to our achievements and external validation. The pressure to meet these unrealistic standards can be overwhelming.” Christina believes that social media makes this worse by only showing us the highlights, making it seem like everyone else has got everything together while we are struggling. 

Stereotypes can also lead to feelings of imposter syndrome. “Individuals from underrepresented groups may feel added pressure to succeed and represent their group positively, which can contribute to imposter syndrome,” Christina explains. “They might also face implicit or explicit biases that undermine their confidence.”

How to beat Imposter Syndrome

The first step to beating imposter syndrome is becoming aware of it and identifying that we have self-limiting beliefs. “Once we identify it, we are already one step ahead and we can start working on it,” Francesca explains. 

Acknowledge your feelings

To start identifying your limiting beliefs and find clarity around why these thoughts or feelings are coming up, Francesca suggests journaling. Once you identify your negative thoughts and the beliefs that fuel them, you can start to work on overcoming them. 

Christina suggests using a technique called cognitive reframing, which involves replacing your negative thoughts with more positive and realistic ones. 

This could include something like: 

  • I deserve this success because I worked hard for it and I have the right skills and qualifications. 
  • I don't have to know everything, no one does. I can learn from my mistakes and ask for help when I need it.
  • I deserve love and a fulfilling relationship because I offer kindness, respect, and genuine care.
  • I don’t need to be perfect in a relationship; no one is.

    Celebrate your achievements

    No matter how big or small, taking time to reflect on your accomplishments and celebrating your achievements will help to shift your mindset and reduce feelings of imposter syndrome. “Create a folder where you list down any positive feedback, milestones and accomplishments, or keep a journal with your successes, big & small. Come back to them whenever self-doubt creeps in,” Christina advises. 

    Share your experiences

    Opening up to trusted friends about your experiences may help you to feel less alone, and connect with others around you who are also experiencing imposter syndrome. “Sometimes, just hearing others say they’ve felt the same way can be incredibly validating.” Christina says. 

    Challenge negative thoughts

    Whenever you catch yourself thinking a negative thought, such as ‘I’m not good enough’, counter it with evidence that shows you it’s untrue. “Often, you’ll find that the negative thoughts are baseless and you have far more examples of why you are good enough, exactly as you are. “ Christina says. 

    Francesca often uses positive affirmations with her clients, to help them require their brain and replace old patterns and limiting beliefs with new ones.  “You can also use positive affirmations to rewire your brain and replace old patterns and limiting beliefs with new ones,” Francesca adds. “Your brain will believe anything that you tell it, if you are constantly affirming that you are an imposter and you are not good enough, you will keep believing it. On the other hand, thanks to neuroplasticity, you can reprogram your brain to embrace more positive thoughts and, in turn, boost your confidence.”

    Shift to a growth mindset

    Beating imposter syndrome is all about shifting your mindset from striving for perfectionism to embracing growth. “If you are ready to stop self-sabotaging and stop letting your internal dialogue make you feel like an imposter you are going to have to let yourself be imperfect,” says Chrsitna. She adds: “Understand that mistakes and failures are part of life and a fundamental part of the learning process. Remember, courage comes first, confidence follows.”

    Need Expert Advice?

    Other Insights

    What Happened To My Training Over Summer (Honestly)
    I did not train well this summer. A holiday to spend time with my family, a run of work trips, a couple of injuries I was trying to cope with (left shoulder and right forearm for those who are interested). If you'd asked me in June how consistent I'd be over the summer, I'd have said very. I was wrong. Most people quietly assume the founder of a wellness brand has this figured out. The truth is I run a brand, I try to have a life outside it, and summer is the season where routine goes to die for almost everyone I know. I don't think that's a personal failing. I think it's just what a normal year looks like. What I want to talk about is what actually happens to your body when this happens, because the research here is more reassuring than you might expect. What detraining research actually shows There's a real body of science on this. Strength and cardiovascular fitness don't decline at the same rate, and they don't decline anywhere near as fast as people fear. Cardiovascular fitness is the first thing to soften. Your VO2 max starts drifting down within a couple of weeks of stopping structured training, because your heart and blood vessels adapt to demand quickly in both directions. Strength is a different story. Studies that track people through a few weeks off training consistently find that measurable strength loss is small, often barely noticeable, for the first three to four weeks. The muscle itself takes even longer to shrink in any meaningful way. Several studies looking specifically at detraining periods found that visible loss of muscle protein and structure often doesn't show up until somewhere between five and eight months without any training at all. A summer of patchy sessions is nowhere near that. The reassuring partThe part I find genuinely reassuring is what's called muscle memory, and it's not just a phrase people use to feel better about a break. When you train, your muscle cells add nuclei, essentially more control centres for building protein. Research shows those nuclei stick around for months after you stop training, well past the point where the muscle itself has started to shrink. When you come back, you're not starting from zero. You're reactivating machinery that never actually left. That's a large part of why people who return to training after a long break tend to regain lost strength and size far faster than it took to build in the first place, often within four to eight weeks depending on how long the layoff was. Some of you might remember this happening post-Covid. So if you had a summer like mine, the honest scientific answer is that you probably lost less than it feels like, and you'll get it back faster than you think. What I'm actually doing this month Nothing dramatic. I'm not doing a reset week or a punishing comeback programme. I'm just going back to five structured sessions a week, prioritising the compound lifts I know well, and being honest that the first couple of sessions will feel harder than they did in June.  Don’t forget your proteinThe other thing I'm paying more attention to is protein, simply because it's the one lever that makes the rebuilding phase more efficient. Adequate protein intake supports the muscle protein synthesis that's doing the actual work of restoring what softened over summer. I've been leaning on The Health Protein for this. It's plant-based, built around pea and brown rice protein for a full amino acid profile, with glutamine in there to support recovery. If you'd rather stick with a whey based option, that's a completely reasonable choice too, and The Strong Protein remains built for exactly that. If you had a messy summer, you're not behind. You're just at the start of a normal, unremarkable return to routine, and the research says that's a far shorter road back than most people assume. Forward this to anyonre you know who is dreading their first session back. I'd genuinely like to know what generally works for you post-summer. Structured plan, just showing up once, anything. Reply and tell me. Even if it’s a one-liner, I’d love to hear from you. Read more
    The Glow Blend: A Confession
    I need to tell you something I've never said publicly, and it's not flattering. When our product team first brought me a plan for a collagen supplement, my honest reaction was no. Not "let me think about it." A flat no. And if I'm being fully honest about why, it wasn't the science. It was that collagen felt, in my head, like a beauty category. Something for someone else's brand. Not ours. I built Innermost around performance and evidence. Protein, creatine, mushrooms, electrolytes. Things I could point to a study for and feel comfortable talking about at a dinner table full of people who workout regularly. Collagen sat in a different mental folder. Skincare aisle. Jars with gold lids and brand sponsorship by one of the Kardashians. I'd absorbed a version of what "beauty" meant without ever examining it. The argument in the room So we had the argument internally. A proper one. A few people on the team pushed back hard, and rightly so. One of them put it to me plainly: we started Innermost to follow the evidence wherever it goes, not to follow it everywhere except the places that feel awkward. That line stuck with me. Here's what changed my mind, and it wasn't a feeling. It was the research. What the evidence actually says Collagen is the most abundant protein in your body. It's structural, it's in your skin, your joints, your gut lining, and production declines steadily from your mid-twenties onward. That's not a marketing claim, that's basic physiology. The question was never whether collagen matters. It was whether supplementing it actually does anything, and that's where most of the category falls apart. Most collagen products on the market use whole collagen molecules, which are too large to be absorbed effectively when you drink them. The ones that do use hydrolysed peptides, which are broken down into smaller chains your body can actually take up, still run into a second problem: dose. A lot of labels list collagen content that sits well below the 2 to 10 grams used in the trials that show measurable effects on skin elasticity and hydration. You're paying for a placebo with good branding. The ingredient most brands leave out The third problem is the one that convinced me completely. Vitamin C isn't a nice-to-have alongside collagen. It's a required co-factor for your body to actually synthesise collagen at the cellular level. Without adequate vitamin C, the enzymes responsible for stabilising collagen structure don't function properly. You can take a perfectly dosed hydrolysed peptide and still get a fraction of the benefit if the product doesn't include enough vitamin C alongside it. Most don't. They sell you the raw material and leave out the one thing your body needs to use it. Once I saw the category clearly, laid out like that, the decision stopped being about how I felt and started being about what the evidence supported. That's the whole operating principle of Innermost. I couldn't defend saying no to a legitimate, well-evidenced product category. What we built So we built The Glow Blend properly. Hydrolysed collagen peptides at a dose that reflects the research, alongside vitamin C, hyaluronic acid for hydration, biotin and folic acid for hair and nail health. Nothing in it that doesn't earn its place. What surprised me after launch The part I didn't expect was the response once we launched it. A good number of the messages came from women, as you'd expect, and they were generous and specific about what they'd noticed. But a surprising number came from men. Customers writing in to say they'd felt exactly what I'd felt, that awkward little flinch at "collagen," and had quietly bought it anyway because the ingredient breakdown made sense to them. That response told me more about why this category needed an honest voice in it than any research paper did. I'm not going to pretend I have this fully figured out. I still catch myself, occasionally, hesitating slightly before I mention it in a room. Old habits sit deeper than good evidence sometimes. But I take it, and increasingly a lot of men I respect take it too, quietly, without needing to make a thing of it. If this sounds familiar If any part of this resonated, and you've felt that same small resistance to a category you assumed wasn't for you, hit reply and tell me. I'd genuinely like to know I'm not the only one who had to get over it. And if you know someone, a friend, a partner, who could use this exact reasoning rather than a tesimonial, forward it on. It might do more good coming from someone else's honesty. Read more