icon-account icon-glass

Popular Products

The Lean Protein
Whey protein powder for weight-loss.
The Energy Booster
Pre/intra-workout powder with BCAAs.

6 Reasons Why We Love Matcha Green Tea

13th June 2018

13th June 2018

By Shivraj Bassi

There's so matcha to love about matcha. A long-standing tradition of Japanese culture, matcha green tea is the highest quality powdered tea available that is now taking the health world by storm.

Made from the nutrient-rich young leaves of camellia sinensis plants, you may have seen matcha appearing in health shots, smoothies, lattes, teas and even desserts in shops and restaurants near you.

So why exactly is matcha such a buzz superfood at the moment? To help explain the frenzy and why we’ve chosen to include matcha green tea in some of our products (The Detox Booster and The Tone Capsules), we’ve given you six reasons why we love matcha green tea.

It's high in antioxidants

Matcha is rich in catechins. These are a class of plant compounds found in tea that act as natural antioxidants. Antioxidants are the magical nutrients and enzymes responsible for fighting against the negative effects of UV radiation, giving us younger looking skin and helping to stabilise harmful free radicals, which are compounds that can damage our cells and cause chronic diseases like cancer. Matcha’s antioxidant levels are 60.5 times that of spinach and seven times that of dark chocolate - a perfect fit for our revitalising The Detox Booster!

It increases energy levels and endurance

While green tea naturally contains caffeine, the energy boost received from matcha is largely due to its unique combination of other nutrients and amino acids. The increased endurance from a cup of matcha green tea can last up to six hours. Even better, as it contains the unique amino acid l-theanine, matcha drinkers don’t experience any of the usual jittery caffeine side effects that they get from other drinks like coffee.

It aids natural weight loss

Matcha green tea helps in speeding up your metabolism and assisting you in losing weight faster. A study featured in the American Journal of Clinical Nutrition proved that Green Tea Powder increased thermogenesis (the body’s rate of burning calories) from 8-10% to 35-43% of daily expenditure. These amazing metabolism-boosting benefits are just another reason why we just had to include matcha green tea in The Tone Capsules.

It naturally detoxes the body

During the last three weeks before green tea leaves are harvested to be made into matcha powder, the camellia sinensis leaves are covered to deprive them of sunlight. This process causes a tremendous increase in chlorophyll production, resulting in matcha green tea having high levels of chlorophyll. Chlorophyll is a nutrient which helps safely cleanse and eliminate harmful toxins and chemicals from our bodies thus, making matcha green tea a powerful natural detoxifier.

It boosts memory and concentration

Another amazing effect of the amino acid l-theanine found in matcha green tea is its ability to increase the production of dopamine and serotonin. An increase in these two chemicals can enhance your mood, increase focus, improve memory and promote better concentration - making green matcha tea an amazing brain booster.

It tastes great

Unlike many other health teas that require countless teaspoons of sugar to make them drinkable, matcha is wonderful on its own. Its crisp, vegetative notes compliment perfectly with the savoury taste of the l-theanine amino acid, making its taste truly unique in every way. Drunk on its own or included in health products like our The Detox Booster and The Tone Capsules, matcha green tea is a delicious superfood that you can't afford to be missing out on.

Need Expert Advice?

Other Insights

The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
Folate Blog Image