icon-account icon-glass

Popular Products

The Lean Protein
Whey protein powder for weight-loss.

5 Simple Things a Neurologist Does to Protect Their Brain Health

24th April 2024

24th April 2024

Your brain is arguably the most important part of your body. Whether it’s ordering your morning latte, pushing through a sweaty workout, or flexing your focus and memory skills to deliver an important work presentation, everything you do is down to this amazing organ.

Here’s the catch though: very few of us know anything about how the brain actually works, let alone how to protect our brain health. Recent statistics from YouGov found that 98% of us could do more to keep our minds healthy, and with dementia rates set to increase to almost 1.6 million people in the UK by 2040, it’s never been more important to take brain health seriously.

So who better to ask for advice than someone who studies brains for a living? Dr. Faye Begeti is a leading neurology doctor and neuroscientist at Oxford University Hospitals, who has spent years researching this area of the body, learning what keeps it in peak condition and what causes it to deteriorate over time.

Having recently gathered her findings into a new book, ‘The Phone Fix’, we asked Begeti to share the golden rules for brain health that everyone should follow, from simple brain exercises to the best brain supplements.

1. Try fitness snacking

If your New Year resolution to stay fit fell woefully by the wayside months ago, here’s a good reason to set your alarm for an early morning sweat session.

"Exercising releases a chemical called 'BDNF' (brain-derived neurotrophic factor), which plays a vital role in the growth and maintenance of our neurons," explains Begeti. As well as having a protective effect on our brains, studies have found that this nourishing protein could also slow the progression of conditions like Alzheimer’s Disease. Think of it like brain food.

While you might be smugly thinking that you’ve already done the hard yards by exercising in your 20s and 30s, research shows that the key to an ageless brain is being active in every decade of your life - not just the early ones.

“It doesn’t have to be an all-out intense effort,” Begeti assures. “I'm in my mid-to-late 30s with two young kids, so I find ways to regularly move throughout the day, like taking a quick run for 10 minutes between work meetings.”

This approach, known as 'exercise snacking,' can help you to stay active even if you're going through a busy period of back-to-back work deadlines.

While it may not feel as impressive as running a marathon, these small efforts can stack up over time. As Begeti notes: “It's about being consistent with exercise over years,” rather than training intensely for a short period and then slacking off after.

2. Don’t rely on Google Maps

Technology is great. It helps us to navigate, problem solve, and calculate large sums with relative ease, but it also offloads a lot of our important brain activity, making us lazy and reliant. One way to combat this is to build up what’s known as ‘cognitive reserve’.

“Certain types of dementia can occur when proteins in the brain misfold and damage brain cells. But fascinatingly, in post-mortem studies, some people with misfolded proteins show no signs of dementia during their lifetime. This protective phenomenon is thanks to cognitive reserve – having a dense network of brain cells that are rich in connections, serving as a buffer in case damage happens.”

Beefing up our cognitive reserve is as simple as giving our brains small challenges to overcome every day. For example, rather than blindly following Google Maps for directions, Begeti recommends testing your navigation skills without the internet to guide you. Just like physical exercise strengthens our muscles, daily brain exercises can keep our neurons firing on all cylinders.

3. Break up with your barista (after 12pm)

Whether you’re a fan of a fancy flat white or you’ve recently upgraded to Innermost’s mushroom-fuelled Wellness Blend coffee, a cup of Joe can be a helpful pick-me-up on long work afternoons when you’re flagging. But Begeti warns that drinking coffee too late in the day can wreak havoc on your sleep, which is an essential function for brain regeneration.

“I recommend having a cutoff time of 1pm for coffee,” she stresses. “A large 2023 study found that drinking caffeine in the afternoon reduces sleep efficiency by as much as 7%, and overall sleep time roughly 45 minutes - which can have a negative effect on brain health if it becomes chronic and long-term.”

If you’re struggling with brain fog and don’t want to sacrifice the 3pm energy hit, you could try switching out the espresso for Innermost’s Focus brain health supplement, which contains research-backed nootropic ingredients that naturally boost cognitive performance and processing speed.

“Watch out for pre-workout drinks too,” Begeti warns, “as they often have a really large caffeine content. The authors of the same study found that the cutoff time for drinking these is roughly 9am, so they’re only really suitable for morning workouts.”

4. Simulate a commute on WFH days

When you’re working from home, it can be tempting to roll straight from your duvet to your laptop screen, but skipping a proper commute means you miss out on a brain-healthy dose of natural daylight.

As Begeti explains: “Sleep is really important for our brains, as it’s during this process that the body clears away misfolded proteins that can cause certain types of dementia. People often fail to realise that a good night's kip actually begins in the morning, by exposing yourself to natural light, as this allows the brain to regulate its sleep-wake cycle.”

On WFH days, she recommends everyone wake up earlier to simulate a short commute in a local green space, as surrounding ourselves in nature can amp up the brain-boosting benefits.

“Studies have found that an hour-long walk in nature reduces activity in the amygdala, a region of the brain primarily associated with emotional processing. Protecting our mental health is a key part of any long-term brain health strategy, as people who suffer from mood disorders have a higher risk of cognitive decline.”

5. Get sober curious

Many people lean on a tipple or two to take the edge off a hectic day, and that’s no surprise really, considering 74% of us feel so stressed we’re often unable to cope. Needless to say though, all that extra boozing isn’t great for our health, and it’s not just our liver that bears the brunt.

“Binge drinking has negative effects on the cerebellum, a tiny part of the brain that’s responsible for balance and coordination,” explains Begeti. “Repeated toxicity of alcohol, over years and decades, can actually shrink this part of the brain."

It’s not just hedonistic weekend revellers that are at risk though. “Even just moderately drinking one or two glasses of wine every night, if done over several years and decades, can have negative consequences for brain health,” stresses Begeti. “My advice would be to treat drinking alcohol as a special occasion activity, and not a daily habit.”

Finally, because we're living longer as a society, Begeti underscores that we’re statistically more likely to experience brain-related conditions in the future, so our brain health is not something to gamble lightly.

“Yes, the brain controls basic survival actions like walking, running, and breathing, but let’s not forget that it’s also the architect of our entire consciousness,” she notes. It’s thanks to the brain that we can think, feel, and ideate – all the things that make us uniquely human.

“So, we should do all we can to exercise and protect our youthful brain while we can,” she stresses, “as it’s the very essence of who we are.”

Need Expert Advice?

Other Insights

The Glow Blend: A Confession
I need to tell you something I've never said publicly, and it's not flattering. When our product team first brought me a plan for a collagen supplement, my honest reaction was no. Not "let me think about it." A flat no. And if I'm being fully honest about why, it wasn't the science. It was that collagen felt, in my head, like a beauty category. Something for someone else's brand. Not ours. I built Innermost around performance and evidence. Protein, creatine, mushrooms, electrolytes. Things I could point to a study for and feel comfortable talking about at a dinner table full of people who workout regularly. Collagen sat in a different mental folder. Skincare aisle. Jars with gold lids and brand sponsorship by one of the Kardashians. I'd absorbed a version of what "beauty" meant without ever examining it. The argument in the room So we had the argument internally. A proper one. A few people on the team pushed back hard, and rightly so. One of them put it to me plainly: we started Innermost to follow the evidence wherever it goes, not to follow it everywhere except the places that feel awkward. That line stuck with me. Here's what changed my mind, and it wasn't a feeling. It was the research. What the evidence actually says Collagen is the most abundant protein in your body. It's structural, it's in your skin, your joints, your gut lining, and production declines steadily from your mid-twenties onward. That's not a marketing claim, that's basic physiology. The question was never whether collagen matters. It was whether supplementing it actually does anything, and that's where most of the category falls apart. Most collagen products on the market use whole collagen molecules, which are too large to be absorbed effectively when you drink them. The ones that do use hydrolysed peptides, which are broken down into smaller chains your body can actually take up, still run into a second problem: dose. A lot of labels list collagen content that sits well below the 2 to 10 grams used in the trials that show measurable effects on skin elasticity and hydration. You're paying for a placebo with good branding. The ingredient most brands leave out The third problem is the one that convinced me completely. Vitamin C isn't a nice-to-have alongside collagen. It's a required co-factor for your body to actually synthesise collagen at the cellular level. Without adequate vitamin C, the enzymes responsible for stabilising collagen structure don't function properly. You can take a perfectly dosed hydrolysed peptide and still get a fraction of the benefit if the product doesn't include enough vitamin C alongside it. Most don't. They sell you the raw material and leave out the one thing your body needs to use it. Once I saw the category clearly, laid out like that, the decision stopped being about how I felt and started being about what the evidence supported. That's the whole operating principle of Innermost. I couldn't defend saying no to a legitimate, well-evidenced product category. What we built So we built The Glow Blend properly. Hydrolysed collagen peptides at a dose that reflects the research, alongside vitamin C, hyaluronic acid for hydration, biotin and folic acid for hair and nail health. Nothing in it that doesn't earn its place. What surprised me after launch The part I didn't expect was the response once we launched it. A good number of the messages came from women, as you'd expect, and they were generous and specific about what they'd noticed. But a surprising number came from men. Customers writing in to say they'd felt exactly what I'd felt, that awkward little flinch at "collagen," and had quietly bought it anyway because the ingredient breakdown made sense to them. That response told me more about why this category needed an honest voice in it than any research paper did. I'm not going to pretend I have this fully figured out. I still catch myself, occasionally, hesitating slightly before I mention it in a room. Old habits sit deeper than good evidence sometimes. But I take it, and increasingly a lot of men I respect take it too, quietly, without needing to make a thing of it. If this sounds familiar If any part of this resonated, and you've felt that same small resistance to a category you assumed wasn't for you, hit reply and tell me. I'd genuinely like to know I'm not the only one who had to get over it. And if you know someone, a friend, a partner, who could use this exact reasoning rather than a tesimonial, forward it on. It might do more good coming from someone else's honesty. Read more
Your Summer Survival Kit (From Someone Who Travels A Lot)
I'm putting the finishing touches to this post from an airport, which feels appropriate. By my count, I'll be going through three countries in the next six weeks. Meetings, a trip to see family including my niece and nephew, a supplier visit in Italy that I've been putting off for a year. And every summer the same thing happens. The carefully built routine, the one that took months to lock in, gets thrown into a suitcase and I hope for the best. Most people react to this by either giving up on the routine entirely ("I'll sort it out when I'm back") or overpacking so aggressively that half of it never leaves the bag. I've done both. Neither works. What actually works is deciding, in advance, which two or three things earn a place in my bag and which ones can wait until September. So here's mine. Not a wellness influencer's "what's in my bag" video. An honest list, built over about a decade of getting this wrong first. Why travel breaks routines specifically It's worth being precise about what actually changes when you travel, because it isn't just "less discipline." Three things shift at once. You sweat more and drink less water than usual, because you're distracted or the flight dried you out or the hotel room is warmer than home. You're outdoors more, often somewhere sunnier than wherever you live. And your meals stop being yours. You eat what's available, when it's available, and protein is usually the first thing to slip, because sugar, carbs and fat are what's on offer at 6am airport cafes. None of this is a discipline problem. It's an environment problem. The fix is making sure two or three specific things are in my bag before I leave home, so I’m not relying on willpower to begin with. 1. Electrolytes, non-negotiable Most people remember to pack sunscreen. Almost nobody packs electrolytes, and it's the one that actually catches up with you. Water replaces volume, not what you lose through sweat, which is mostly sodium and potassium and magnesium doing the quiet work of keeping muscles firing and fluid balanced properly. Miss that balance for a few days in the heat and you get the symptoms everyone blames on jet lag: the headache, the flat energy, the slight fog by 4pm that a coffee doesn't fix. It's usually not jet lag. It's electrolytes. I take The Hydrate Blend  for exactly this reason. Six electrolytes, no sugar, no synthetic flavouring, dissolves in a bottle of water in about ten seconds. One sachet on a travel day, first thing in the morning, does more for how I feel by evening than anything else in the bag. 2. Something for the sun you're actually going to get Here's the part most people don't think about until it's too late. UV exposure accelerates collagen breakdown, which is a slightly clinical way of saying that a week of proper sun does more to skin structure than most of the year combined. This isn't about vanity. It's a straightforward mechanism: UV generates free radicals that degrade existing collagen faster than your body can replace it. Sunscreen protects against the burn. It doesn't do anything for the collagen you're losing underneath. I've been taking The Glow Blend through summer for this reason specifically. Hydrolysed collagen peptides paired with vitamin C, which matters because vitamin C is a required co-factor for collagen synthesis and most collagen products leave it out entirely, then wonder why customers don't notice anything. It won't undo a week in the sun. It gives your skin something to rebuild with while it's under more pressure than usual. 3. Protein, especially when the meals aren't yours This is the one I've learned the hard way. When your diet goes inconsistent, protein is usually the first macronutrient to drop, simply because it's the hardest to find on the move. Airport food, hotel breakfasts, whatever's left at a conference buffet by 1pm, none of it is built around protein. And the honest science here is less dramatic than people expect: you don't need to train harder to maintain muscle through a disrupted period, you need to keep protein intake somewhere close to normal. That's the whole trick. I'll say this honestly because I'd rather be straight with you than pretend otherwise: my go-to for this is still The Strong Protein (whey based) and The Health Protein (vegan). They earn their place in my bag because they travel well, mix with nothing but water, and does the one job that actually matters on the road, which is making sure protein doesn't disappear from your day just because your routine has. The actual point None of this is about maintaining perfect discipline on holiday. Nobody does that, and if a brand tells you they do, they're not being honest with you. It's about deciding in advance which three or four things matter enough to bring, so the choice isn't being made for you by whatever's in the hotel minibar. If you've got a system that works for you when you travel, reply and tell me. I read every one of these, and I'm always looking to steal a better idea for my next trip. If this is useful, forward it to whoever in your life is about to live out of a suitcase for the next few weeks. It's the email I wish someone had sent me a decade ago. Read more