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The Best Men's Moisturisers For Incredible Skin

18th November 2020

18th November 2020

By Shivraj Bassi

If you ever look in the mirror and wonder why you look so tired, lack of moisture could be the answer. Blemishes, puffy eyes and dry skin can all be helped with the application of a soothing men’s moisturiser. 

If the thought of skincare has you running but you’d still like to have more of a glow in the mornings than you currently do, never fear. A moisturiser helps to rehydrate the outer layers of your skin and promotes soft skin and an even complexion. This is especially important when it comes to your face, as it’s more exposed to the elements than the rest of your body. 

We recommend that you moisturise morning and evening, after cleansing the day’s dirt and the night’s sweat from your face. What kind of moisturiser you use depends on your skin type, the time of year and even the weather. This guide to the best men’s moisturisers will have you looking fresh as a daisy in no time. 

Clinique Superdefense SPF 40

This powerhouse moisturiser has a gel texture, which is cooling and refreshing first thing in the morning. Oil free, it’s resistant to sweat and humidity, so will hold strong as you go about your day. Even better is the SPF 40 rating, which means it will block harmful UVA and UVB rays, which can cause skin damage and ageing.

This men’s moisturiser contains antioxidants and vitamins C and E, as well as caffeine, to energise tired-looking skin, hydrating and perfecting it. 

£42 for 50ml

The Ordinary Natural Moisturizing Factors + HA

If you’ve always had a thing for science, this moisturiser for men will stand proudly on your bathroom shelf. An all-in-one cream, it offers both immediate hydration and last results from the ingredients. If you have that tends towards dryness, this non-greasy moisturiser will sink into your cheeks and make you look like a new man. 

The formula includes multiple amino acids, fatty acids, urea, ceramides and hyaluronic acid , all of which work together to keep the outer layer of the skin hydrated and protected. Be aware, though, that you’ll need a separate daily sunscreen. It’s also exceptionally affordable. 

£4.90 for 30ml

Kiehl’s Super Multi-Corrective Cream

The reliable Kiehl’s has been making stylish products that work for a long, long time. This classic men’s moisturiser has been given a 2020 reboot which makes it one of the best creams around for not only keeping skin hydrated but working to combat the signs of ageing. 

Vitamin A helps to remove dead skin cells, and chaga mushroom boosts radiance (and that’s not the only time mushrooms give us a helping hand in life - our The Relax Capsule uses lion’s mane mushrooms in its formula to support brain health). It’s also extra lightweight to apply and will never feel heavy. 

£58 for 50ml

Aesop Seeking Silence Facial Hydrator

For the men who are out there working out, smashing their jobs and fulfilling obligations left right and centre, you need a men’s face moisturiser that will pick up some slack. Aesop delivers. This cream is especially good at sorting our flaky skin and redness, so it’s a good choice if you’ve been stressed recently. 

Containing ginger root, squalene and bisabolol, it’s rich antioxidants and will leave your skin feeling comfortable and in very good hands. You'll be glowing just as much as when you finish a HIIT workout

£40 for 60ml

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The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
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