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Staying Driven and Determined with Gia George

4th May 2022

4th May 2022

By Catherine Hargreaves

For the month of April, Gia will be sharing how she stays driven in amongst being a DJ, Coach, Qualified PT, NLP in training and more. Always on the go, we delved into what drives her, and how her journey has shaped her into the person she is today. Read to the end to find out which Innermost product keeps her on track!

Hey Gia, could you tell our readers a little more about yourself?

Hey! I’m Gia, I’m from Essex, currently living in North London. I am a fitness and mindset coach, qualified PT and recently completed my NLP training. I am also a DJ and recently graduated from a music production degree. I used to work in the city for corporate banks as an event coordinator, but had a big mental health breakdown 5 years ago. This was the catalyst for changing my life and retraining. My purpose in life is to show other people that you can achieve anything you want with the right mindset, and I do that by transforming my life first. I’m big on energy of all kinds, I love fitness, festivals, music, fancy dress, traveling and fast cars/bikes. I’m here to show you that you can have fun and be fit and healthy with the right balance and self-expectations.

How did you become an Innermost Insider and what’s your goal as an ambassador for the brand?

I worked for F45 Stratford (check it out, its a WHOLE VIBE) and the Innermost range is stocked there, so it naturally became my go to protein; it bangs and it's vegan so it ticked all my boxes. My goal as an ambassador is to always to keep it realistic, promote balanced living and help people manage the expectations of themselves with the lifestyle they want to live. I’m passionate about helping people LOVE their bodies exactly as they are, no matter what stage of the journey they are at and encouraging sustainable habit changes which elongate happiness and life, without it completely taking over your life (unless you want it to of course!).

Our topic this month is drive, how would you define drive?

To me drive encapsulates a few different words. I believe it is the combination of vision, willpower and discipline that actually creates the forward motion/action that gets things done, AKA drive. The first step is to have the vision, to see your goal in your mind's eye and to envision the future you, so you have something to work towards. This doesn't have to be anything massive, it could just be to feel better about yourself, to feel stronger, to get fit for a holiday or for your mental health. Then it's a question of will power. I believe that each day we all have a certain amount of willpower (break that word down: the will to do something right?) and that once we have decided what our priorities are, then we can decide how that willpower will be used. Discipline is the feeding the voice in your head that says I want this, and I’m going to ignore the other voices and focus on how I feel when I have completed this ‘thing’. We all have 2 options but over time I believe that when you continually feed the 'I am going to get this done' voice, it becomes subconscious and you just do it automatically.
DRIVE = VISION + WILL POWER + DISCIPLINE

How has drive been important in your health and fitness journey?

Drive is imperative in your health and fitness journey, you really have to want it and if you have no drive, you are kind of just floating around in a feminine energy flow (not attached to gender). Whereas drive is a masculine energy (not attached to gender); it's an action based word, so without it the ‘journey’ doesn't really start.

Is there a time you struggled with drive and what’s your advice for someone struggling themselves?

I had a huge mental health break down / break through almost 5 years ago and I questioned whether I wanted to continue with my life (there's a full video on my instagram @giageorge if you want to hear this; I've been told by many people that it really helped them understand ways to navigate and rebuild their life). When you are in that state of mind, drive is the HARDEST thing in the world, because your mind basically steals your desire to do anything at all.
I, at least, was completely consumed by overthinking. I then discovered the golden ratio (google it) and realised that everything in life is just a pattern, thoughts included. I needed to change my thought patterns so I began SMALL and that's the best advice I can give. Do your BEST to not think about the big picture, think about the next hour, and if that's too much, the next 5 mins. Slowly, you’ll notice your thought patterns change for the better.
One of the hardest parts of this is making new habits, so it's important to help yourself by making sure you’ve got things in place when you're first building 'habit loops’ (hit me up on insta for more info on this). For example, if your goal is to start exercising, and you're having a tough time getting going, break it down into small steps, start with 5 mins for 5 days, then 10 mins and so on. Get a programme to follow or join a class, make sure your not just going to the gym aimlessly, as that is not going to help you.
Even if you're struggling to get dressed, think one sock at a time, literally break down item by item and eventually you’ll be dressed. Don't think about the gym/class/run until you’ve thought about getting out the house. Just keep breaking it down into smaller steps until it's manageable for you that day. Some days I’m fast, some I’m slow, but I keep driving forwards, one step at a time.

What are three things that drive you?

  • My determination to lead by example and show people you can achieve anything in this world with the right mindset.
  • I choose to ‘spend’ my will power every day on my health before anything else, and everything else flows from this.
  • The vision of future me, I will achieve my dreams, there's no other option, I am committed to her.

Finally, what's your favourite Innermost product for staying on track?

The Health Protein. Order it, have it in the house, in the kitchen, your muscles need it, get that into your daily habit loops.
To keep up with Gia, check out her Instagram and coaching Instagram!

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It’s that time of the year again - the New Year's fitness buzz. A time where motivation is high, new workout plans are made, gym bags make a return, and everything feels full of possibility! And yet, for many people, this momentum is short-lived. By mid-February, routines can start to slip. Sessions get skipped. Motivation fades. The resolution quietly dissolves, something often accompanied by frustration or guilt. If that sounds at all familiar, it’s firstly worth saying this upfront: it’s not a personal failure. In most cases, it’s a structural one. It might sound strange, but having a long term and consistent fitness routine isn’t solely about having the most ‘willpower’, or forcing yourself to run just because it’s ‘new year, new me’, it’s about building an individual routine that works for you and sets you up in the best position to hit your workout goals in the long term. To make things easier, we’ve put together this nifty guide diving into the science of new year’s fitness, why traditional workout resolutions so often fall apart, and what genuinely helps when it comes to building habits that last for the long term. Right, let’s get into it. Why New Year’s fitness resolutions don’t succeed  Before exploring how you can set your fitness goals for the long term, it’s important to understand why so many fall short.  The main reason comes down to something psychologists call the “fresh start effect”. This is a period that interrupts the calendar schedule (such as New Year's), creating a mental separation between the past and the future. Such a fresh start makes change - like the restarting of a fitness routine - mentally easier to overcome because the past feels neatly boxed away.  While this sounds good on paper, the problem is that motivation alone isn’t enough to sustain long-term behavioural change.  Many New Year’s fitness routines struggle to last because they often: Focus on outcomes instead of training plans and sustainable behaviours. Target instant change Focus on unrealistic fitness goals Shall we run from the top? Outcome-based targets One pitfall people often find themselves in is setting a New Year’s fitness goal that is driven by outcome without proper planning.  Some examples might be: Losing weight  Getting fit  Running a marathon All great targets to strive for, yet without a training plan or strategy to achieve them, they can quickly feel unattainable and therefore interest drops off. This makes creating and sticking to a new year’s exercise plan key to achieving your goals, asking: what do you want to achieve? What steps are you going to take to achieve them? And how will you measure your progress? Too much change and unattainable fitness goals With the fresh start effect, it can feel productive to try and overhaul all your health practices. A new training plan. A stricter diet. Earlier mornings. Fewer social plans. Better sleep. More productivity. Individually, these changes are all positive (we’ve spoken about the positive effects of many in the past ourselves). Making all these large life changes in a short space of time, however, can lead to something called ‘cognitive overload’. Each new habit requires attention, decision-making, and self-control, leading to decision fatigue buildup and increasing the likelihood that behaviours will be dropped rather than maintained. Sustainable change tends to work the opposite way. Small, manageable shifts layered gradually over time allow habits to stabilise before new ones are added. Instead of replacing your entire lifestyle in January, long-term routines are built by choosing one or two priorities, letting them settle, and then building from there. Unrealistic fitness goals Another common reason why new year workout plans don’t work is that the end goals being set aren’t realistic to achieve in the time frame given. Training every day. Completely overhauling diet. Expecting visible results within weeks are just a few sure-fire ways to see your fitness plans gone by the end of January. This is because when progress isn’t immediately visible, individual motivation drops. Any missed sessions start to feel like failure, and the routine becomes something to avoid rather than return to. This can lead to a plateau in motivation and a workout rut that sees you lose all motivation to continue your fitness plan. The best way to avoid this? Tailor your New Year’s workout plan to what is realistic for you to achieve. Remember, everyone is different and you should avoid trying to replicate someone’s workout plan who is at a much different point in their journey. What helps you stick to a fitness routine So now we’ve covered the pitfalls faced with New Year's resolutions, what are some of the ways that you can set yourself up for success going into 2026? Starting your workouts small It might sound a little backward, but maintaining a new year’s fitness routine is all about incremental improvements - starting small and building up to ambitious fitness goals. In essence, try to make your workouts feel manageable from the outset.  This removes much of the physical and mental friction caused by sharp changes and removes the possibility of overtraining syndrome - something that can lead to both physical and mental fatigue. Instead of asking your body and mind to adapt to a dramatic shift all at once, you allow both to adjust gradually - which is exactly how sustainable habits are formed. Personal, not performative goals A common reason New Year's fitness routines fall apart is that the goal itself was never truly personal.  Many resolutions are shaped - often unconsciously - by external pressures: how we think we should look, what others are doing, or what feels ‘socially impressive’. These goals can create a strong initial push, but they rarely provide enough depth to sustain effort in the long term. Personal goals, by contrast, are rooted in lived experience. They’re connected to how you want to feel day-to-day, not how you want to appear to others. Wanting more stable energy through the afternoon, fewer aches and pains, better sleep, or improved resilience during stressful periods may not sound as dramatic as a body transformation, but they’re far more motivating over time.  This is supported by behavioural research showing that exercise routines rooted in intrinsic motivation - feeling better, moving more easily, managing stress - are significantly more likely to be maintained long-term than goals shaped by appearance or external pressure. These outcomes are felt quickly and repeatedly, which reinforces the habit itself. Fitting fitness into your routine Again, seems counterintuitive, but a workout routine that only works under perfect conditions won’t survive beyond January.  You can’t change things like long workdays, family responsibilities, travel, and low-energy weeks, and you shouldn’t try to. Your regular workout routine should function around these things. The key here is that fitness is flexible. It allows for shorter sessions, longer sessions, varied training styles, and a broader definition of movement that can all be tailored to your day-to-day routine. Your also not limited by location, you could workout at home, at the gym, with groups, whatever fits into your routine.  The role of recovery in New Year’s fitness One of the most overlooked reasons people struggle to stick to New Year’s fitness routines is actually physical and mental fatigue. While this is to be expected to some extent - and you can control fatigue by following the above tips - you also need to consider the importance of effective recovery and how you are fuelling your body between workouts. Just some of the ways you can improve recovery are: Sleep quality: Quality sleep is when the body actually recovers, repairs tissue, and resets energy levels for the next day. Without it, even light training can start to feel disproportionately demanding. Effective hydration: Staying properly hydrated helps support circulation, muscle function, and focus, making both workouts and recovery feel smoother and more manageable. Complete nutrition: Providing the body with enough protein, carbohydrates, fats, and micronutrients gives it the building blocks it needs to repair, adapt, and maintain steady energy over time. It’s also worth considering tailored nutrition-focused supplementation such as Innermost’s The Recover Capsules and The Hydrate Blend. Reframing New Year fitness: from resolution to routine An effective mindset shift you can make this new year is moving away from the idea of a “resolution” and towards a routine. Resolutions are often outcome-focused - lose weight, build muscle, run faster. Routines are behaviour-focused - train three times a week, walk daily, prioritise recovery. This reframing is also key when thinking about how to stick to your New Year’s fitness resolution. Instead of asking, “Am I seeing results yet?”, the more useful question becomes, “Can I repeat this next week?” Remember, the most effective fitness routines aren’t created in January - they’re carried through February, March, and beyond. References Dai, H., Milkman K.L., Riis,J. (2013).The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior. Management Science. 60 (10), 2563-2582. Click here. Cezar, B., Macada, A. (2023). Cognitive Overload, Anxiety, Cognitive Fatigue, Avoidance Behavior and Data Literacy in Big Data environments. Information Processing & Management. 60 (6). Click here. Ntoumanis, N., Healy, L. et.al. (2014). Self-Regulatory Responses to Unattainable Goals: The Role of Goal Motives. 13 (5), 594-612. Click here. Cleveland Clinic. Overtraining Syndrome. Click here. Sebire,S., Standage, M., Vansteenkiste,M. (2011). Predicting objectively assessed physical activity from the content and regulation of exercise goals: evidence for a mediational model. 33 (2), 175-197. Click here.   Read more
Why the Festive Period Breaks Your Habits
Every year, the festive period gets blamed for breaking people’s health. Too many meals out. Too many late nights. Too many “I’ll start again in January” moments. By the time the New Year arrives, the narrative is already locked in. Damage done. Time to reset, detox, or punish yourself back into shape. But here’s the truth. The festive period doesn’t ruin your health. Losing structure does. The end of the year is uniquely disruptive. Work schedules loosen. Social plans multiply. Travel, celebrations, and irregular routines blur the days together. Sleep shifts later. Meal timing becomes unpredictable. Hydration drops. Movement becomes sporadic. Stress quietly rises. Food gets the blame because it’s visible. But the real changes are happening beneath the surface. Our bodies are built around rhythm. Circadian biology governs hormones, appetite, energy, glucose regulation, and recovery. When sleep timing drifts and meals become inconsistent, insulin sensitivity drops, hunger cues become noisier, and cravings increase. Not because you’ve lost discipline, but because your physiology is responding exactly as it should. This is why willpower fails so reliably during the festive period. Willpower is not a plan. It never was. Behaviour follows environment. And the end-of-year environment is designed to disrupt even the best intentions. More social pressure. More choice. Less routine. Less recovery. Expecting motivation to override that is unrealistic. Yet the wellness industry loves this moment. January resets. Detoxes. Thirty-day transformations. The implication is always the same. You slipped up. Now fix it. That framing is wrong. You didn’t fail. Your anchors disappeared. So instead of trying to be perfect between now and the New Year, there’s a better approach. Protect structure. Not outcomes. I think of this as a Minimum Effective Routine. The smallest set of habits that keep your system regulated when life gets noisy. You don’t need control all day. You need a few non-negotiables. First, a morning anchor. How you start the day sets the tone for everything that follows. Consistent wake times, early light exposure, and hydration matter more than whether you train or not. Even during the festive period, waking within a similar window each day helps stabilise energy, appetite, and sleep later on. Second, a nutrition anchor. Health doesn’t unravel because of one rich meal. It unravels when eating becomes random. Skipped meals followed by late, heavy dinners create blood sugar swings that drive overeating. One simple rule makes a difference. Anchor at least one meal per day around protein and fibre. No tracking. No guilt. Just consistency. Protein in particular becomes critical when routines loosen. It supports lean mass, regulates appetite hormones like GLP-1, and reduces the likelihood of grazing later in the day. Third, a movement anchor. This is not about training hard. It’s about staying active. Walking, light resistance work, mobility, or a short session at home. Ten to twenty minutes counts. Movement improves glucose handling, digestion, mood, and sleep quality. It is one of the most reliable ways to offset stress and irregular eating. Fourth, an evening wind-down anchor. Late nights are part of the festive period. That’s normal. What matters is how often they stack. Alcohol, screens, and social stimulation all fragment sleep. A simple wind-down routine most nights helps signal safety to your nervous system. Lower lights. Fewer screens. Breathing. Reading. Repetition matters more than perfection. These anchors don’t make you “healthy”. They keep you regulated. Now, an honest word on supplements. Supplements won’t rescue a chaotic routine. Anyone promising that is selling shortcuts. But they can support physiology when structure is under pressure. Hydration often drops at this time of year, especially when alcohol intake increases. Electrolytes support fluid balance, nerve signalling, and muscle function. Protein becomes more important when meals are irregular, helping to stabilise appetite and maintain muscle. Micronutrients also matter when sleep, stress, and food quality are inconsistent. This is how we think about Innermost products. Not as a reset. Not as a fix. But as tools that support the fundamentals when life is busy and routines loosen. The biggest mistake people make is treating the festive period as a write-off and the New Year as a clean slate. That approach creates a cycle of extremes. If you protect structure now, the New Year doesn’t need repairing. There’s no detox required. No dramatic restart. Just continuity. Finally, as we close out the year, I want to say thank you. Thank you for your support. Thank you for trusting us in an industry that often values hype over health. And thank you for being part of a community that cares about doing things properly. I hope you enjoy the festive period with your friends and loved ones, get some well-earned rest, and step into 2026 feeling steady, not behind. Read more