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Finding Focus And Keeping Control With Georgia Watkin

5th April 2023

5th April 2023

We sat down with Innermost Insider Georgia Watkin to discuss the importance of focus. How to find it, what it can unlock, and how to harness it to achieve your goals.

Hey Georgia! Can you introduce yourself to our readers?

Hi, I am Georgia, and I am currently in my second year as a full-time student at the University of Bath! I study Politics and International Relations, but that is a very small part of my Uni life (ha ha!). Away from studying, I love socialising and fitness.

I have always been a sporty person, playing hockey since I was 8, all the way through school. It was only just before lockdown that I discovered the gym and from then my love for fitness grew through home workouts in my back garden. Gyms reopened and I have loved training ever since.

I recently started Olympic Weightlifting and train with the Uni team – Team Chalk! Me and my housemate have also found our running legs (something I ALWAYS hated) and are hoping to sign onto a half marathon this year.

Instagram has been a positive space for ideas during my fitness journey. In Summer 2022, I was inspired by my best friend's fitness account to start my own page to share my love for fitness and more generally, a healthy lifestyle.

How did you become an Innermost Insider and what’s your goal as an ambassador for the brand?

I play hockey at Uni and one of my good friends has been doing a placement year in the marketing role at Innermost. She contacted me, asking if I would like to take the opportunity to become an Insider as a chance to work with a brand that aligns with what I love about fitness and help me with my journey and the growth of my Instagram page. I have loved being an Insider for the short period of time that I have been!

I think my main goal as an ambassador is to spread the joy that is Innermost with as many people as possible and to share the fab community that comes with that.

Our topic this month is Focus. What is something you have achieved through focus?

I always think focus is a tricky one. Trying not to sound too much like my mum... but, in a world where we have access to everything at the click of a button through our devices, I think focus is becoming harder to maintain. 

Having said that, it is so important. The first thing I can think of that I achieved through focus would be my A-level grades and making it to my top choice University.

I was the second year group to of had their A-levels affected by Covid, and the constant switching between in-person and online school was really disruptive and I found it hard to stay focused on my end goal during those two years.

However, I managed to find ways to adapt and stay set on reaching the end point that I wanted for myself. This focus was what allowed me to get through home-school, achieve my absolute best and come out the other side, now as a student at the Uni of Bath.

How do you go about focusing when everything around you is busy?

When I am busy, I catch myself often feeling really overwhelmed! I am one of these people who LOVES stationery – the planners, notebooks, pens that I don’t have aren’t worth having haha! This is my way of staying focused.

I write it all down – key dates, deadlines, social plans, bigger goals and aspirations – they are all down on paper. That way, if I can see it on the page, it becomes more manageable. This gives me clear direction and makes sure I stay focused on what I need to be doing. 

What do you consider to be important factors when trying to focus on something?

I think the most important factor is your mindset. If you are not in the right headspace to focus, it can feel near impossible.

That said, there are a few factors that I find contribute to my mindset.

  • The time of day is the most influential on my mindset. I am most focused and productive earlier, in the morning. So, I plan around this – tackling the bigger, important tasks at this time of day.
  • The environment I am in is a big one too. If it is too loud and too much going on – that can push me out of my focused mindset.
  • The structure of my ‘To Do List’ is the final one. I tend to break my big tasks into smaller, more manageable chunks that I can easily blitz through one at a time. If I just write down the whole task – I tend to feel like I have a mountain to climb and there goes my focused mindset.

I would also say that some days it’s just not meant to be. And that’s okay! We can’t all be 100% focused all the time, it would be exhausting. Recognising that on the days that you are extra tired can be just as hard as staying focused but is something that is really important to notice within yourself and to be kind to yourself at those times.

Why do you think it is important to have a focus on something in life?

Personally, having a focus on things in life, big or small, gives me a sense of direction. When I set my focus, I allow myself to get in the headspace to blitz whatever it is I am doing – I feel productive and like the things I am doing are taking me somewhere meaningful.

Are there any particular times you have struggled with focusing?

I definitely go through times of finding it really hard to focus on the gym, or with my training and nutrition. There are periods where I really hate the idea of stepping into the gym or can’t be bothered to cook properly and I don’t think that is uncommon?!

I always say though that a healthy lifestyle, the gym, nutrition is a long game and as long as you have created those habits in a maintainable way – you will always come back to them.

When I struggle with my focus, I just ask myself why, sus out what it is that is stopping me focusing and then make a plan to either re-set or give myself a break.

What are your key focuses for this year?

I am trying to focus on reducing my screen time and reading more before bed.

A big focus for me too is starting my placement year in London and making sure I do my best in my new role.

I have also set a big focus on my progress with Olympic Weightlifting.

Overall, I’d say I am most focused on doing things that make me happy – whatever that may be in the moment. My focus for 2023 has really been to make sure I am making choices that make me happy and serve me and my goals.

What Innermost product(s) have you been loving recently?

I am obsessed with The Digest Capsules. Who knew that such a small capsule would make such a difference. I would get bloated often after eating big meals, but not anymore. These gems really are the best and have helped me with my digestive health big time.

You also can’t go wrong with The Energy Booster pre-workout. It tastes delish and always helps give me a kick of energy that I need if I am struggling to get to the gym.

Who doesn’t love a good Shaker Bottle too! Love love love. So good for taking protein shakes up to Uni on a busy morning or making sure I stay hydrated.

Georgia, it’s been a pleasure chatting with you! Our final question is ... What’s your innermost desire that you’re hoping comes true this year?

I can’t wait to do more as an Insider – hopefully spreading the Innermost message, sharing the great products, and growing my small fitness community!

Thanks Georgia, that's a wrap! To keep up with Georgia, you can follow her on Instagram here.

Need Expert Advice?

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Creatine for women
The word ‘creatine’ might conjure up images of gym bros, but don’t fall into the trap of thinking it’s just for men. Creatine is one of the most widely researched supplements in the nutrition game, and one which can offer a host of benefits to many people.  Let’s dig into the topic of creatine for women – how it works, proven benefits, how it differs for women vs men, and how to start working it into your routine. What is creatine? To put it simply, creatine is a mineral our bodies naturally produce which helps to create Adenosine Triphosphate (ATP) – a very important energy-carrying molecule.  It has been extensively researched for its ability to help increase performance in high intensity exercise1, potentially leading to greater training results.  You can find out more in our complete guide to creatine.  Creatine for women: why interest is growing There are a lot of misconceptions around creatine – maybe you’ve heard it’s for ‘bulking’ or that it causes undesirable water retention. Either way, there have definitely been some ideas floating around which could understandably have put people off working it into their nutrition regime.  In reality, creatine can support performance, strength and recovery without changing your body composition in the way some might assume. It can be a great tool for not only strength training but also HIIT and functional fitness, as well as overall health and even ageing!1  With all this in mind and more research coming out all the time, it’s no surprise that interest is growing amongst women when it comes to making use of creatine.  Creatine for women vs men: is there a difference? Creatine works in the same biological way for both men and women, but there are some differences in terms of the results or impacts you may see.  In general, women tend to have significantly lower baseline creatine stores than men2, meaning creatine supplementation can be potentially even more beneficial for them. That being said, nutritional requirements and impacts can vary hugely based on each person’s individual hormone concentration, especially during different phases of the menstrual cycle3 – so results can differ. The benefits of creatine for women  Improved strength and performance Creatine helps regenerate and produce ATP4, which allows for better performance in short bursts of intense activity. As such, it can be a very valuable tool for supporting progressive overload in strength training, allowing you to lift heavier and see greater results from your workouts. Support for lean muscle and body composition Combing creatine supplementation with resistance training is a widely recognised method for increasing lean muscle mass5, which can make a significant difference to your overall body composition. One of the common misconceptions of creatine we spoke about earlier is water retention and subsequent weight gain. Whilst the water retention point isn’t untrue, the water is stored inside the muscle cells rather than under the skin6, which actually makes your muscles appear larger and more defined.  You could typically see an initial weight ‘gain’ when starting with creatine due to this, but this usually stabilises after a few weeks.  Cognitive and mental benefits Aside from the huge physical benefits, creatine can actually offer a helping hand when it comes to cognition and mood, too.  Some research has shown creatine has indicated positive effects by restoring brain energy levels, and it may even be more effective for females2. Other studies have even found evidence that creatine use can improve short term memory, reasoning and intelligence7.  Hormonal and life stage support The evidence is still emerging on this topic, but there are a host of potential creatine benefits for women when it comes to hormonal and life stage support. For example, it is suggested that post-menopausal females can see benefits in terms of skeletal muscle size and function when supplementing creatine, as well as favourable effects on bones themselves.  With hormone-related changes influencing the way creatine is produced in the body, supplementation can be particularly important during your period, as well as during and after pregnancy or menopause2.  Side effects of creatine for women When adding any new supplement into your regime, considering any possible side effects is a common part of the process. Thankfully, creatine side effects for women are very minimal!  We’ve discussed water retention already, but this can sometimes lead to a 1-2kg initial weight gain which will usually stabilise in a few weeks – and your extra-hydrated muscles can actually perform even better as a result.  The other commonly discussed side effect is gastrointestinal distress (stomach cramps, nausea etc). This is typically only an issue if you’re taking very high doses of more than 10g at any one time, so stick to the product’s recommended servings and you should be in the clear.  Overall, creatine is a safe supplement to take when used within regular dosing guidelines1.  How to start using creatine As with any new supplement you’re interested in taking advantage of, the best way to start is by making it as simple as possible to fit into your regular routine.  A typical daily dose of creatine sits between 3-5g, so look for a product which can give you that in an easy-to-use form. For example, Innermost’s The Power Booster contains 60x 5g servings – the perfect amount for a full eight week cycle if consuming daily. Just mix a serving with water or juice, or even throw it into a protein shake and you’re all set for the day. That’s not the only way to have creatine, though. Innermost’s The Strong Protein is a super powerful protein blend with 34g protein and 3g of creatine in every serving – giving you everything you need for a properly fuelled, powerful workout.   So, it’s a very effective supplement and it’s very easy to take. What’s not to love? Creatine for women – easy and effective Creatine is well-researched, easy to use and it can be super effective. If you’re interested in improving your performance, recovery and strength, it’s almost a no-brainer. Make it a part of your daily wellness routine, stay consistent with it and see the results - we think you’ll like them.  References Kreider RB, Kalman DS, Antonio J, Ziegenfuss TN, Wildman R, Collins R, Candow DG, Kleiner SM, Almada AL, Lopez HL. International Society of Sports Nutrition position stand: safety and efficacy of creatine supplementation in exercise, sport, and medicine. J Int Soc Sports Nutr. 2017 Jun 13;14:18. doi: 10.1186/s12970-017-0173-z. PMID: 28615996; PMCID: PMC5469049. Click here.   Smith-Ryan AE, Cabre HE, Eckerson JM, Candow DG. Creatine Supplementation in Women's Health: A Lifespan Perspective. Nutrients. 2021 Mar 8;13(3):877. doi: 10.3390/nu13030877. PMID: 33800439; PMCID: PMC7998865. Click here.  Wohlgemuth KJ, Arieta LR, Brewer GJ, Hoselton AL, Gould LM, Smith-Ryan AE. Sex differences and considerations for female specific nutritional strategies: a narrative review. J Int Soc Sports Nutr. 2021 Apr 1;18(1):27. doi: 10.1186/s12970-021-00422-8. PMID: 33794937; PMCID: PMC8015182. Click here.  Saito S, Cao DY, Okuno A, Li X, Peng Z, Kelel M, Tsuji NM. Creatine supplementation enhances immunological function of neutrophils by increasing cellular adenosine triphosphate. Biosci Microbiota Food Health. 2022;41(4):185-194. doi: 10.12938/bmfh.2022-018. Epub 2022 Jun 17. PMID: 36258765; PMCID: PMC9533032. Click here.  Mohammad Ali Izadi, Farhad Daryanoosh, The effect of creatine supplementation on muscle protein synthesis in athletes: A review. Nutrition Clinique et Métabolisme,Volume 39, Issue 4, 2025, Pages 273-281, ISSN 0985-0562. Click here.  Powers ME, Arnold BL, Weltman AL, Perrin DH, Mistry D, Kahler DM, Kraemer W, Volek J. Creatine Supplementation Increases Total Body Water Without Altering Fluid Distribution. J Athl Train. 2003 Mar;38(1):44-50. PMID: 12937471; PMCID: PMC155510. Click here.  Avgerinos KI, Spyrou N, Bougioukas KI, Kapogiannis D. Effects of creatine supplementation on cognitive function of healthy individuals: A systematic review of randomized controlled trials. Exp Gerontol. 2018 Jul 15;108:166-173. doi: 10.1016/j.exger.2018.04.013. Epub 2018 Apr 25. PMID: 29704637; PMCID: PMC6093191. Click here. Read more
I've Been Taking Creatine Every Day For Six Years
Something happens in March. The people who started strong in January, the ones with the new routine, the new kit, the renewed sense of purpose, are now splitting into two groups. The ones who've lost momentum. And the ones asking sharper questions. Not "what should I take?" but "what actually works?" Creatine keeps coming up. And every time it does, I notice the same pattern: people either swear by it without really understanding why, or they assume it's something bodybuilders use and leave it alone.I've been taking it every single day for six years. So let me tell you what I actually know. Why I started I didn't start taking creatine for the reasons most people assume. I wasn't trying to get bigger. I was training consistently, eating well, and hitting a wall. That frustrating place where effort stops translating into progress. A friend with a sports science background told me creatine was the most researched supplement in existence. More peer-reviewed studies than almost anything else on the market. That got my attention. So I started. And I kept going. What I noticed The first week, nothing dramatic. But over the following three to four weeks, something shifted. I could push a little harder. An extra rep. Slightly more on the bar. Training sessions that didn't end in the usual flat feeling of having nothing left. Those are marginal gains. They don't feel significant in the moment. But they compound. Over months, they're the difference between a plateau and real, measurable progression. The one time I stopped, about two years in, during a stretch of heavy travel where I got lazy about it, I felt the absence more than I expected. Not immediately. But within a few weeks, training felt duller. Less sharp. I put it back in and haven't looked back since. I also noticed something I hadn't anticipated: my thinking felt clearer on the days I trained hard. I assumed it was the exercise. I later learned creatine may have had something to do with that too. What creatine actually does Most people think of creatine as a muscle supplement. That's not quite right. What creatine does is help your body regenerate ATP, adenosine triphosphate, more efficiently. ATP is your cells' primary energy currency. It's what your muscles burn during intense effort. But it's also what your brain runs on. Here's the mechanism: during high-intensity exercise, your body depletes ATP rapidly. Creatine stored in muscle tissue, in the form of phosphocreatine, allows you to replenish that ATP faster. That's why creatine consistently improves performance in short, explosive efforts: weightlifting, sprinting, high-intensity intervals. But the same ATP recycling process happens in the brain. A growing body of research suggests creatine may support cognitive performance, particularly under conditions of stress or sleep deprivation. A 2021 study published in Scientific Reports found meaningful improvements in memory and cognitive function following supplementation. It's not a nootropic in the trending sense of the word. But the evidence is real, and it applies to more people than the gym crowd. The effective dose is well established: 3 to 5 grams per day, taken consistently. No loading phase required. No cycling. Just daily consistency, and that's where most people go wrong. What the industry does instead Creatine monohydrate has been around for decades. That's a problem for brands that need something new to sell. So new formats appear. Creatine HCL. Buffered creatine. Kre-Alkalyn. Creatine ethyl ester. Creatine gummies. Each one marketed as superior: faster absorbing, more bioavailable, easier on the stomach. The evidence doesn't support it. Multiple head-to-head comparisons, including a widely cited review in the Journal of the International Society of Sports Nutrition, found no meaningful performance advantage for alternative creatine forms over monohydrate. In some cases, the alternatives perform worse per gram of active compound. In the case of creatine gummies, several brands including some very large ones have been shown not to contain the creatine concentrations they claim on the label. What you actually want is simple: a clinically relevant dose of creatine monohydrate, taken every day. That's it. What I use The Power Booster is 100% pure creatine monohydrate, nothing added, nothing unnecessary. Five grams per serving, which sits right at the evidence-supported daily dose. It's not complicated because it doesn't need to be. The science on creatine monohydrate is already settled. The job is just to take it consistently. (If you have a friend still on the fence about creatine, forward this their way. It's one of those rare supplements where the evidence is clear enough to just recommend without caveats.) Read more