icon-account icon-glass

Popular Products

The Lean Protein
Whey protein powder for weight-loss.
The Energy Booster
Pre/intra-workout powder with BCAAs.

The Secret Super Fruit: Bilberries

25th August 2021

25th August 2021

By Shivraj Bassi

Bilberries are packed with antioxidants and powerful compounds called anthocyanins that may help prevent serious diseases while also boosting fitness and cognitive function. There's more than meets the eye when it comes to these little dark bundles of joy... and we're here to run you through the basics.

Background

Berries have been used for thousands of years as a medicine and food. But it's only recently that the main health-promoting compounds in berries were identified as anthocyanins, which are a form of flavonoids. The anthocyanins in bilberries are visible to the eye as blue and red pigments, and are responsible for giving them their distinctive colour.

Often overlooked in favour of other more common berries, the benefits of bilberries are huge - and somewhat surprising. So much so, that British soldiers and pilots were known to eat these as they felt that they improved their vision. 

What are Bilberries?

You may be asking yourself - what is a bilberry? Why have I never heard of this before? You'd be forgiven - these little super fruits aren't commonly on supermarket shelves.

Sometimes referred to as European blueberries, bilberries and blueberries are very similar in appearance. The key difference is that while blueberries are native to the United States, bilberries are native to Northern Europe. The other advantage that bilberries hold over their American cousins is that they contain higher levels of Vitamin C, Vitamin E and much higher levels of anthocyanins. Bilberries are also a lot more tasty - with an intense flavour, which is why they are particularly popular with those that try them.

What are the health benefits of bilberries?

Bilberries contain high levels of anthocyanins which are compounds in the flavonoid family of polyphenol phytochemicals. These compounds are said to be responsible for various health benefits including potential improvements to cardiovascular health, glucose control and reduced inflammation by combating oxidative stress, which is particularly helpful for reducing the muscle soreness you feel after exercise.

While research is ongoing, it's suggested that anthocyanins could help to inhibit the development of serious diseases such as cancer, heart disease and inflammation, and could also potentially limit or even reverse age-dependent deteriorations in memory and cognition.

Nutritional Benefits

As well as overall health benefits, the bilberry fruit brings some huge nutritional benefits, too. 

  • Rich in nutrients
  • High antioxidant levels
  • Contains Vitamin C and K
  • High in manganese

Summary

Bilberries are an ingredient in several of the Innermost blends: The Strong Protein, The Health Protein and The Lean Protein. Recommended for anyone looking to improve their overall well-being and also relieve muscle soreness after an intense bout of exercise or weight-lifting.

References

Pojer, E., Mattivi, F., Johnson, D., & Stockley, C. S. (2013). The case for anthocyanin consumption to promote human health: a review. Comprehensive Reviews in Food Science and Food Safety, 12(5), 483-508. Click here.

van Dam, R. M., Naidoo, N., & Landberg, R. (2013). Dietary flavonoids and the development of type 2 diabetes and cardiovascular diseases: review of recent findings. Current opinion in lipidology, 24(1), 25-33. Click here.

Wang, L. S., & Stoner, G. D. (2008). Anthocyanins and their role in cancer prevention. Cancer letters269(2), 281-290. Click here.

Need Expert Advice?

Other Insights

The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
Folate Blog Image