icon-account icon-glass

Popular Products

The Lean Protein
Whey protein powder for weight-loss.
The Energy Booster
Pre/intra-workout powder with BCAAs.

White Noise, Pink Noise, Brown Noise: How Can They Help You?

24th October 2022

24th October 2022

By Vikki Rich

There is nothing better than having a great night’s sleep and waking up to feel bright, fresh, and ready for the day. Sadly, that’s not the case for some people. So many factors can play into a bad night’s sleep. Perhaps your room is too hot, or your stressed and have a lot of things playing on your mind. Or outside noise is disturbing you. It can be hard to create that perfect sleeping environment. That’s why a lot of people tend to use white noise machines to help regulate outside noise and distract themselves for that ideal gateway into dreamland. But did you know that there are three types? White, pink, and brown, but what actually are they and how do they help you sleep?

White noise

White noise is a combination of sounds at different frequencies from across the spectrum, which are audible to human ears. It’s a broad spread of high, medium, and low frequencies. It can sound like TV static or radio static. The National Library of Medicine has conducted studies that show white noise has a positive effect on cognitive performance, from helping us concentrate to even calming babies down from crying. It's even proven to help with symptoms of ADHD (attention deficit hyperactivity disorder). White noise is most known to help people sleep, by calming you and drowning out any external noise or internal thoughts, aiding you switch off and fall asleep.

Pink noise

Pink noise is similar to white noise in the sense that it's from a range of different frequencies on the spectrum that are still audible to the human ear. However, pink noise is a higher decibel in the lower frequency and softer at the higher frequency end, resulting in much lower sound than white noise. An example of pink noise could be gentle waves, heavy rain, or leaves rustling.

There have been studies that prove listening to pink noise can help adults have a deeper sleep and even improve cognitive performance. Frontiers in Human Neuroscience have found that acoustic stimulation increases slow wave activity in young adults and help to improve the long-term memory as well as sleep.

Brown Noise

Brown noise is similar to pink noise as it is a collection of sounds from the spectrum, however its even louder in the lower frequencies resulting in a rougher sound. Something like thunder, heavy rain, or the roar of a river. Some people can struggle with sleeping because of a condition called Tinnitus which shows symptoms of hearing a ringing or humming sound all the time. Brown noise has been known to help tinnitus symptoms by drowning out the sound allowing people to relax and get to sleep.

How do these help you sleep?

White noise machines have existed since the 17th century, with researchers studying on a range of different ages and how it’s been utilised and adapted. It has been found that adults fell asleep 38% faster while listening to white noise. People from a range of backgrounds have been positively affected. Critically ill patients in a noisy hospital listened to white noise with headphones in and they found it much easier to get to sleep. New Yorkers found it helped to drown out the street noise.

You might find if you live in a city there can be sudden loud noises, or even quieter sounds that stand out from the silence when something sudden occurs it rases your heart-rate and disturbs your deep sleeping. White noises can mask those sudden sounds allowing a level of consistency that won’t disturb you. It also helps to distract you from stressful thoughts keeping you up, by listening to the noise you can concentrate on that one thing instead of the countless thoughts.

Pink and brown noise helps people who may be used to constant sounds. For example, if you are used to living in a city or by the sea and you stay away or move house, the silence can be too quiet. If you have background noise such as heavy rain or waves you are putting those familiar sounds back into your sleeping environment.

What you need to consider when using white noise

There are many ways you can incorporate white, pink, and brown noise into your environment, and there are a few things you need to consider before you start.

What you listen to the white noise on

The easiest way to get white noise is downloading an app for you phone or tablet. There are lots of apps you can get for different levels of white, pink, and brown noise. This is great for those who have a smaller budget or are travelling and need something portable. White noise machines are also available that are larger and a bit more expensive but provide better quality and are beneficial for people who don’t want to sleep next to their phone.

Volume

If you haven’t used white noise before you may find it strange at first. Start off with a quieter volume while you’re testing out what noises work best for you. Once you have got used to your noise you can turn up the noise to get the best results. This is something consider if you are buying a white noise machine as they may come in different levels of volume so make sure you research which machine will have the best volume for you.

Timers

White noise machines can also have timers; this is something you can adjust how you wish but every machine is different so before you buy make sure you know if you want the machine to switch off or stay on and how likely this is to affect you.

Type of sound

Make sure you test out different sounds before committing to a white noise machine. It may be that the pink noise and brown noise work best for you in which case an app would be beneficial.

What pairs well with white, pink, and brown noises

Listening to noises can help you sleep, pair them with other factors and you will certainly have that ticket to dreamland. Adding certain nutrients into your diet can really help with your routine and enhance your ability to sleep.

Sleep supplements are a great way to get extra nutrients to help relax and calm your body. The Relax Capsules are created with ingredients such as, Lions mane which reduces symptoms of anxiety and acts as an anti-inflammatory allowing your mind to settle down and switch off. L-Glycine is essential to the body’s synthesis, ashwagandha also relieves stress and anxiety. Valerian root and L-theanine increases your levels of gamma-aminobutyric acid which reduce unwanted nervous system activity therefore helping to you sleep better.

Along with enhancing your diet, exercise can help to unwind your mind and release those vital dopamine’s that encourage a healthier mindset and de-stress. You can stretch to combat stress and walk or run to clear your mind. But it is not just all about keeping fit, making sure you’re not endlessly scrolling through your phone and stimulating your mind with the blue light is also very important to allow you to settle down much quicker.

If you pair all of these things with your white, pink or brown noise, you are set for a great night’s sleep. With you body nourished and exercised, and your mind unwound and occupied with the gentle sound of leaves rusting or waves crashing your nights sleep will considerably improve.

Product Spotlight

Need Expert Advice?

Other Insights

The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
Folate Blog Image