icon-account icon-glass

Popular Products

The Lean Protein
Whey protein powder for weight-loss.
The Energy Booster
Pre/intra-workout powder with BCAAs.

The Ultimate Protein Shake Guide: Here's When To Take Your Protein Shake

4th February 2022

4th February 2022

By Innermost

Protein is an essential part of the human diet and should be incorporated no matter your fitness or dieting goals. However, there are always different opinions on the best way to get the optimal amount of protein into your diet. If you’re someone who is looking to get lean through fitness, you may be undercompensating for the amount of protein that you actually need in your diet, for fears of becoming ‘bulky’. But, we should always be taking into consideration that protein isn’t just for building muscle, it is actually a macronutrient that makes up the enzymes that help your body to power many of the chemical reactions inside of the body.

If you’re taking protein to try and bulk build muscle, you’ll know that intaking an optimal amount of protein, such as The Strong Protein makes a serious difference with your results. After all, incorporating additional protein is also an efficient way of aiding with your recovery, meaning you’re working smarter and not harder.

The Anabolic Window

If you’ve just started taking your fitness seriously, you may not have heard of the Anabolic Window. Basically, the theory is that after exercise, your body is in an anabolic state. This is where the small molecules in your body grow into bigger, more complex molecules, forming brand new tissues and cells. As muscles are a type of tissue, they are indeed included in this category (meaning your gains grow after exercise). The anabolic process is fuelled by intake of carbs and yep, you guessed it, protein!

The anabolic window is believed to be a limited time frame of around 30 minutes post-exercise, and it is important to use this window to your advantage once you have finished your sport session.

So, When Is The Best Time To Drink A Protein Shake?

The Best time to take your protein shake is during the anabolic window, this will really maximise your chances of muscle growth and aid your body in getting the results of all of your hard work! A handy, post-workout tip is to pack a gym bag with a protein shaker and your protein powder of choice. This way, you can easily access your not-so-secret weapon!

What About Before I Work Out?

The foods and supplements you should be intaking pre workout and post workout are almost a complete opposite to each other, but fuelling your body is the one thing that both of these time frames have in common. Before a workout, instead of intaking protein, you should be focussing on energy boosting foods or supplements. This way, you can push your body even further when doing sustained activities and truly activate your inner super-human! Carbohydrates will also naturally help to boost your energy before a workout. The best carbohydrates to intake are non-refined carbohydrates such as:

  • Non starchy vegetables – These are veggies like celery, tomatoes, spinach etc
  • Wholegrains – You can easily find healthier, wholegrain alternatives to cult favourites like pasta, rice, and bread
  • Legumes – Like lentils, kidney beans and baked beans. This is perfect for all beans-on-toast fans!

To Summarise

Essentially, protein is important for everyone and not just those who have goals in the gym. However, if you are looking to maximise the amount of gains you get from your session, be sure to take your protein within the 30 minute window post workout. This way, you’re helping your body to multiply the cells needed to grow muscle. Easy, right!

Product Spotlight

Need Expert Advice?

Other Insights

The Myth of Optimal Health
We live in an age obsessed with the idea of “optimal.” The optimal diet. The optimal supplement stack. The optimal training split. Scroll through Instagram or YouTube for five minutes and you’ll find someone with a 17-step morning routine, a kitchen cupboard full of powders, and the confidence that they’ve cracked the code to human performance. But here’s the truth: Chasing “optimal” is one of the fastest ways to fall short in your health. The Illusion of Optimal Health culture has a way of dangling perfection in front of us. Big food companies do it when they market the “perfect” meal replacement shake. Biohackers do it when they promise that cold plunges, red-light therapy, and nootropics are the missing links to peak performance. But research paints a different picture. Studies on diet adherence consistently show that most people abandon strict or extreme health plans within weeks.  Fad diets, whether keto, paleo, or juice cleanses have dropout rates as high as 50–70% in the first two months. That’s not because people are weak. It’s because perfection is unsustainable. When you aim for “optimal,” you’re often aiming for something that doesn’t exist outside of a lab study or a heavily edited social feed. Consistency beats Intensity If you strip away the noise, the science is clear: the best plan is the one you can actually stick to. A Stanford University study looked at exercise adherence and found that people who built moderate, consistent routines were far more successful over the long term than those who went all in with aggressive, “optimal” plans. Think about it: Walking 8,000 steps daily is far more powerful than hitting 20,000 steps once a week. Sleeping 7–8 hours a night consistently beats the occasional marathon lie-in after a week of late nights. Eating balanced meals most of the time will always outperform the perfect, but impossible, “clean eating” schedule. Consistency doesn’t look flashy on social media. But it’s what drives lasting change in real life. The Perfection Trap The bigger danger of chasing “Optimal Health” isn’t just that it’s unrealistic. It’s that it creates guilt and paralysis. Psychologists call this all-or-nothing thinking. If you miss your “perfect” 5am workout, you write the day off. If you slip up on your diet, you feel like you’ve failed. Over time, that mindset burns people out. A review published in the Journal of Behavioural Medicine highlighted how rigid, perfectionist approaches to health goals were strongly linked to higher stress, lower motivation, and worse long-term outcomes. In other words: aiming for perfect often leaves you worse off than if you’d just aimed for “good enough” consistently. The Simplicity Advantage At Innermost, this is the philosophy we’ve always stood behind: better health should be simple, not overwhelming. We don’t believe in flashy shortcuts or marketing gimmicks. We believe in science-backed products designed to slot seamlessly into your life so you can actually stick with them. A few examples: The Hydrate Blend makes staying on top of electrolytes effortless — without the sugar, fillers, or artificial aftertaste you’ll find in the big sports drinks. The Rise Blend gives you clean energy and focus, without adding another complicated ritual to your already busy day. Our protein powders support your health and fitness goals with nutrients you and your body recognises, instead of pushing the latest overpriced fad ingredient. The goal isn’t perfection. It’s progress. Progress, not Perfection So here’s the takeaway: you don’t need the “optimal” plan. You just need a plan you’ll actually follow. If you focus on moving most days, eating whole foods when you can, sleeping properly, and staying hydrated, you’re already ahead of 90% of the population. It’s not sexy. But it works. And it’s sustainable. So the next time you feel the pressure to add another step to your routine, ask yourself: does this make my life simpler or more complicated? If it’s the latter, it probably isn’t worth it. Health isn’t about chasing perfection. It’s about building momentum. An imperfect plan, done consistently, beats the “optimal” plan abandoned after a week. Read more
Folate Blog Image