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Claire Fountain / Q&A

5th June 2017

5th June 2017

By Shivraj Bassi

Claire Fountain, otherwise known by her social media handle CB Quality, is a good friend of Innermost and also one of the most exciting yoga talents around today. Her unique approach has garnered her acclaim and interest all over the world. We met Claire for the first time in Shoreditch, London and it's been nothing but love ever since. We decided to sit down and ask her some questions to share her perspectives.

"I got into yoga after suffering from anxiety and depression as a teen. I didn't want to be medicated and wanted to find a way that I could heal myself. When I first started doing yoga, it opened up a lot of things for me emotionally. I knew it was working for me when my breathing started to improve and I felt more calm in my life. As I got older I realised that there were stigmas and stereotypes in yoga that needed to be challenged. So here I am doing just that! Yoga doesn't have to be precious or perfect and I try to carry that atittude into the way I practice it. My philosophy allows people to workout or meditate in an unconventional space, listen to any genre of music they connect to, and to incorporate their sense of style in what they wear. The ability to express yourself in an authentic and raw way is what I think attracts more than the average yogi to my approach."

Favourite Innermost products, and why?

The Health Protein is vegan and delicious. Plus it’s got mushrooms for my brain and glutamine for my body. The Detox Booster contains maca, kelp, and items that balance and nourish me as an active female. 

What's your hustle?

Yoga and wellness but also content creation, writing, thought leadership, and using my social platform to share something of substance. But mostly I teach yoga to athletes and beautiful souls who come to my pop-ups.

Why Innermost?

I love the brand values and what Innermost stands for. We know what we should do, like working out and eating well, but your mind and soul gotta come first. Innermost focuses on how their products and message can affect people from the inside out is something that sets them apart from the crowd. Plus I love their products, which help me feel amazing.

What does #liveinnermost mean to you?

It means living fully and holistically; as if to say it’s not one thing but a balanced collection of moments that make a healthy, whole, and truly rich life.

Biggest health vice?

Vice would imply something immoral, eh? In terms of health I’ll take it as that healthy things I like to overindulge in. That would be sleeping, massages, and expensive local salad joints where my appetite knows no limit!

Current fitness goal?

Get back on a solid ashtanga yoga schedule of my own. Sometimes, as a teacher, your own practice can take a backseat, and I think that’s a shame. I need to remember who I am and how I got here.

Where's your happy place?

The ocean. Floating in salt water.

Where do you see yourself in three years? Be bold!

Bold or honest? Probably in a much different space within social media if I’m even still on it. Writing books and curating content from other smart people. Living outside NYC. Maybe a baby. Maybe not. But I do know for certain, I will still be wearing sneakers as formal wear.

Most physically challenging thing you've done?

Overcome an eating disorder that almost killed me. But outside that.... Tone House in NYC. It ain’t for the faint of heart.

What is body confidence to you?

The ability to show up, in my personal life, where there are no cameras to document or social media posts and be me, totally me, without any urges to cover anything up, hide anything, or manipulate anything.

Favourite inspirational quote/words?

Wisdom tells me I am nothing, love tells me I am everything, and between the two my life flows.” - Nisargadatta Maharaj

Who or what motivates you?

I want to make the younger me proud. I also think our time here is precious, and I’m motivated not to waste it, like if I have gifts to share, I should share them.

Favourite healthy snack?

Dates smashed into slivered almonds. Or, no joke, The Detox Booster and almond milk.

Message to the world?

Make decisions out of love, not fear. Seek truth, be brave enough to start a conversation that matters, take action, turn your pain into power (and keep loving).

Number one reason for taking care of your body?

Life is precious. This body is precious. And it’s pretty dope to be a strong, capable, and powerful woman.

Book currently on your bedside table?

The Antidote: Happiness for People Who Can’t Stand Positive Thinking (Oliver Burkeman) and We Should All Be Feminists ( Chimamanda Ngozi Adichie).

What would we be surprised to find in your fridge?

Excessive amounts of jelly and jam, mostly strawberry and blackberry. I love the stuff.

What did you want to be when you grew up?

I think I just wanted to be a Woman. Like a "capital W" Woman. Smart, able, compassionate, loved, admired. As I got older that included “writing books.” Seems to be going well… if I could just get that book finished.

Keep tabs on Claire via Instagram (@cbquality) or her website www.iamtrillyoga.com.

Need Expert Advice?

Other Insights

The Benefits Of Vegan Protein Powder
Whey Protein 101: Everything You Need to Know
If you’re at all interested in health, fitness or nutrition, you’ve probably heard about whey protein. It’s one of the most commonly used sources of protein for supplements and it can offer a wide range of benefits to users.  But let’s hit the brakes a second – what exactly is whey protein? And what are these supposed benefits? Let’s break it down.  What is whey protein? Whey protein is a high-quality protein source which comes from whey (no prizes for guessing that) – otherwise known as the watery stuff which separates from the curds when making cheese. Once separated, the whey is processed to remove lactose and other components we don’t need, leaving behind a concentrated whey protein which is then dried into a powder form. Sounds a bit strange, granted, but it’s a real powerhouse. Whey protein is a complete protein, meaning it contains all nine essential amino acids (the ones our bodies can’t make on their own). It’s also quickly absorbed by the body, making it a great choice for a post-workout refuel. Benefits of whey protein With comparisons out the way, what are the benefits of adding whey protein into your workout plan? 1. High nutritional value Whey protein is widely considered the best form of protein supplement because of its superior nutritional profile. Not just a complete protein, whey typically contains more protein per serving and is absorbed by your gut much faster than other types of protein. In short, you get more of the good stuff and you get it faster, too. Win-win. 2. Supports muscle growth and repair Whey protein’s high protein content and broad suite of amino acids makes it perfect for both muscle repair and those looking for gains. Whey contains a high concentration of the BCAA leucine, which is the primary amino acid involved in muscle growth. This makes it a great accompaniment to your workout routine. Regular intake of whey protein has also been shown to help reduce inflammation throughout the body, which is a huge plus for recovery and general wellbeing. 3. Supports weight management and satiety Whey isn’t just a great supplement for muscle growth, it can also be hugely beneficial for those trying to manage their weight. Whey protein has been shown to significantly reduce feelings of hunger, which can make it much easier to stay on track with a healthy diet. For example, Innermost’s The Strong Protein contains just 147 calories for a 40g serving, making it an effective, delicious and convenient solution to keep on deck.  4. Convenient and versatile Speaking of convenience, it doesn’t really get more convenient than whey protein. You can throw together a delicious, nutritious shake in seconds whether you’ve got your favourite milk on hand or just water. Or, if you’re feeling creative, head to the kitchen and bake with it (protein pancakes – yum), or mix it into oats, yoghurts and smoothies for some serious treats that taste and feel good. Whether you’ve got time to cook up a storm or you’ve only got 30 seconds before you need to be out the door, whey protein makes nutrition easy. How can whey protein support your fitness goals?  Whey protein is a great supplement for a range of fitness goals. Let’s take a look at how. If you’re trying to build muscle… Whey alone won’t do the job – you’ve gotta put the work in. When you’re done sweating up a storm, take your whey right after your workout (as soon as possible but definitely within 60 minutes for maximum impact).  Whey helps to repair muscles which are damaged during exercise as well as promoting growth to make you stronger for next time. You know what they say, no pain, no gain… If you want to push your workouts even further with whey on hand to repair the damage, try pairing your protein shake with The Power Booster for an extra hit of power, strength and speed. If you’re focused on fat loss… Swap out the snacks for a whey protein shake to cut down on calories and keep you fuller for longer between meals. The high protein content of whey can also help to preserve muscle mass if you’re in a calorie deficit, which is another big plus.  If you’re training for performance or endurance… When you’re looking to perform at a high level or for an extended period of time, repetition is a key part of the process. However, with repetition comes aches, pains and inevitable recovery time. Whey protein is a great recovery aid which can help to reduce muscle soreness and support your immune system while your body is undergoing physical stress. Work whey into your diet and get back on the grind in no time. How does whey compare to other proteins? When you’re shopping around for the best protein, there are a lot of factors to consider. Let’s take a quick look at how whey protein stacks up against the competition. Whey vs casein protein Both whey and casein are derived from milk, with casein making up around 80% of the total protein content of milk. The question here is: why isn’t casein seen as much on the shelves?  There are a few reasons, one of the main ones being casein is absorbed by the body at a much slower rate. The amino acids in whey protein stay in your bloodstream for around 90 minutes until they’re absorbed, whereas casein amino acids can stay in your system for as long as five hours. If you’re looking for a quick hit, especially after a workout, whey is the way to go.  The branched-chain amino acid (BCAA) profile of whey is also superior to casein, meaning it can be more effective at building muscle.  Whey vs soy protein Soy offers a good alternative option for many as it’s a plant-based source of protein which also contains all nine essential amino acids. While studies have shown little difference in muscle growth and strength development between soy and whey protein, there are other downsides to soy protein which whey doesn’t have. Soy protein contains considerably less leucine and lysine than whey (the amino acids responsible for muscle growth and repair, blood sugar regulation and the production of hormones and energy), which can be a big turn off for many.  As such, whey is widely considered a higher-quality protein source than soy, but soy protein typically comes with a smaller price tag, making it an appealing choice for many. Whey vs pea & rice protein Two other popular sources of protein are pea and rice protein. These are often used together, like in The Fit Protein or The Health Protein, to offer a balanced and well-rounded vegan protein option. Both rice and pea protein contain all nine essential amino acids, albeit in a slightly lower density than whey. To put it plainly, whey retains its crown as the most complete protein source, but for those who can’t or don’t want to have whey, pea and rice protein offer a fantastic option.   It’s the whey to go When it comes to protein supplements, whey is widely considered to be the most complete form you can get your hands on – and for good reason.  With a high concentration of protein per serving, broad range of amino acids and huge variety of ways to enjoy it, whey is an easy way to support your fitness goals, whatever they are. If you can’t have whey, or maybe just don’t want to, check out our range of vegan supplements for some plant-based alternatives.   We’ve shown you the whey (sorry), now go forth and conquer.  References Schoenfeld, B., Aragon, A. (2018) How much protein can the body use in a single meal for muscle-building? Implications for daily protein distribution. Int Soc Sports Nutr. Click here. Zhou, L., Xu, J., Qin, L. (2015) Effect of whey supplementation on circulating C-reactive protein: a meta-analysis of randomized controlled trials. Nutrients. 7(2). Click here. King, N., Slater, G. (2015) The effect of a whey protein supplement dose on satiety and food intake in resistance training athletes. Appetite. Click here. Schoenfeld, B., Aragon, A. (2007) Bovine milk in human nutrition – a review.  Lipids Health Dis. Click here. Lynch, H., Buman, M. (2020) No Significant Differences in Muscle Growth and Strength Development When Consuming Soy and Whey Protein Supplements Matched for Leucine Following a 12 Week Resistance Training Program in Men and Women: A Randomized Trial. Int J Environ Res Public Health. Click here. Read more