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What Is SAD And How Do You Manage It?

29th November 2022

29th November 2022

By Adele Webb

We live in a world with alternating seasons, and Britain especially is subject to sometimes extreme changes throughout the year. From the sprouting flowers in the spring, the scorching heat of the summer, and the orange glow of autumn…all the way to the icy and bleak winter – adapting to these different seasons can be difficult for most.

This is where Seasonal Affective Disorder or otherwise known as 'SAD' comes in. You may be all too familiar with this seasonal form of depression, or maybe you have never heard of it before. Either way, we're here to explain what SAD really is, and how to manage it, as well as providing that extra bit of help with advice from our nutritionist Eleanor Thrupp. We’re just here sprinkling a little bit of hope on these dark winter days…

What is SAD?

To gain a greater understanding, let’s first explain what Seasonal Affective Disorder actually is. As a general explanation, SAD is a type of depression that is triggered by a change in the seasons, commonly started by the switch from summer to autumn. This usually gets progressively worse as the days get colder and the daylight hours a fewer from the end of autumn throughout winter.

We're sure you know the feeling – waking up for work when it’s dark, and then driving back home when it’s also dark. Our beloved days are pretty much spent in darkness, and one blurs into the other. This can easily take a toll on anyone - and many it does! It is said that this seasonal disorder affects around 2 million people in the UK, with around 1 in 15 people reported to suffer from it in the months between September and April. In terms of age, SAD is most common during adulthood in people over the age of 20, but it can occur in children too.

Now we know we have talked a lot about winter, but SAD can also be experienced during the summer months, although this is not frequent. This means that the warmer, bright days that most of us rejoice in could instead cause someone else to become stressed and upset. No matter which seasons the disorder is present in, there are shared symptoms that arise which therefore make it difficult to perform day-to-day activities and these include:

  • A loss of interest or pleasure in normal daily activities
  • A persistent low mood
  • Easily irritable
  • Anxiety
  • Feelings of despair and guilt
  • Tired and low energy
  • Difficulty concentrating
  • Craving carbohydrates and in return gaining weight – mainly winter SAD
  • Loss of appetite and skipping meals – common in summer SAD
  • Oversleeping and not wanting to get out of bed in the morning
  • Or not being able to sleep – The Relax Capsules should help!
  • In the worst-case scenario – having thoughts of not wanting to live

 How to manage Seasonal Affective Disorder?

Luckily, for those who suffer from SAD, there are 3 main treatments available to reduce the symptoms, and these include light therapy (also known as phototherapy) – exposing the patient to bright light, Psychotherapy – talking therapy, and the option to take medications like anti-depressants.  However, these may not be to everyone’s liking, and other lifestyle changes and remedies can be implemented to help with the affective disorder instead or on top of – take note that these mainly apply to winter SAD.

  1. Make your surroundings sunnier and brighter

Make sure that one of the first jobs on your to-do list is to open your curtains and blinds and ensure that nothing is blocking the natural sunlight from coming through. Ensure that throughout the day you are sitting next to bright windows and getting enough light whilst for example either working from home or in the office – it is all about getting enough of that vitamin D right?

  1. Take time to go outside and gain fresh air

In the winter is easy to fall into the trap of staying cooped up inside, but partaking in long walks, or even that quick lunch break walk from work is beneficial. When you have some spare time, make sure you get outside during the daylight hours as much as possible – you could even take your lunch outside and sit on a bench with your work bestie. There are so many health benefits to the great outdoors and we can assure you that doing this one small step…or leap into the outside world will be a light in this gloomy winter season.

  1. Exercise regularly

Again, spending the hours you are not at work cuddled up under a blanket is oh so tempting, but it is proven that physical activity helps relieve both anxiety and stress, and can make you feel better about yourself too which in return can be a mood booster. Exercise and mood work hand in hand with each other. So instead of reaching for that remote control, reach for that gym bag instead. Or if going to the gym is not the one, maybe take up running outside instead? Just make sure you wrap up warm first. The benefits of running are endless!

  1. Normalise sleep patterns

You need to make sure your sleeping patterns are normalised, and this means setting reliable times to wake up and go to bed – which is easier said than done we know. Morning routines are difficult and getting out of bed and feeling energised first thing in the morning seems near impossible. So, we suggest setting an alarm but keeping it out of arms reach so you must physically get up and turn it off – this should wake you up in the process.

  1. Spend time with the people you love

This last one is particularly important and for those who have SAD, many isolate themselves from other people and get caught in the 4 walls of their home. To combat your depression, contact your friends or your family and schedule weekly catch-ups like going to a local coffee shop for coffee, or spending one day of the weekend going to the shops together. Doing activities with other people will help you keep your mind off it and make you happier in return. Allow the company of others to bring back that sunshine.

Introducing Eleanor Thrupp

We haven’t spoken a lot about nutrition in this article, but in fact, maintaining a healthy diet can also ease symptoms too. We sat down with our Innermost nutritionist Eleanor Thrupp (Dip-NT, mBANT, CNHC, ANP) to give you an exclusive interview on how you can combat SAD with the food you consume…

Can nutrition be used to ease the symptoms of SAD?

Yes, nutrition can definitely be used to ease symptoms of SAD and is most effective alongside supplementing with vitamin D and getting outside into natural daylight as much as possible. 
Low vitamin D is linked to low mood, and it is recommended that most people supplement with it during the winter months. I always recommend choosing a supplement that contains vitamin D in the form of D3 (cholecalciferol) as this is the form that is naturally produced in the skin in response to daylight. Exercise is a well-known natural antidepressant, and you can enhance these effects by exercising outdoors to maximise your exposure to daylight. 

If so, what changes/additions should be made to your diet?

It's common to crave sugary carbohydrates when feeling low/depressed, however, it is best to avoid these foods. Instead, focus on a diet that is rich in wholegrains, healthy fats (found in nuts, seeds, oily fish, avocado), and plenty of protein such as lean meat, fish, nuts, beans, chickpeas, and lentils. Our body makes feel-good neurotransmitters such as serotonin from protein foods - so ensuring protein is incorporated into your diet is essential if you’re feeling low. 

It is also important to increase the consumption of omega-3 in the diet. EPA and DHA are important omega-3 fats that are often missing from Western diets. They can be found in oily fish (mackerel, salmon, cod liver oil), flaxseeds, chia seeds, walnuts, and soybeans. 
Magnesium is a vital nutrient that helps balance mood and increase energy production. It can be found in foods such as dark chocolate (70% or higher), avocados, brazil nuts, wholegrains and green leafy vegetables (kale, spinach). 

Are there any specific Innermost products that would work for easing SAD?

The Energy Booster contains maca and caffeine to give an energy boost and vitamin B complex helps fight fatigue. The Focus Capsules contain nootropic and adaptogenic ingredients including Siberian Ginseng and Rhodiola Rosea to reduce mental and physical fatigue. 

To learn more from Eleanor and get personalised recommendations based on your goals, you can book a 15-minute or 45-minute consultation with her here.

Summary

Living and dealing with seasonal affective disorder is not easy, and if you are one of the 2 million people each year that suffers from this kind of depression, there is always help out there if that is with treatment plans, home remedies, or a switch up of diet – no one needs to suffer in silence. If you or someone you know has SAD, never be afraid to seek help and contact a GP. There are always brighter days ahead…so keep your chin up and focus on the positives - find those little moments of happiness in the everyday mundane life. Better days are coming.

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It’s that time of the year again - the New Year's fitness buzz. A time where motivation is high, new workout plans are made, gym bags make a return, and everything feels full of possibility! And yet, for many people, this momentum is short-lived. By mid-February, routines can start to slip. Sessions get skipped. Motivation fades. The resolution quietly dissolves, something often accompanied by frustration or guilt. If that sounds at all familiar, it’s firstly worth saying this upfront: it’s not a personal failure. In most cases, it’s a structural one. It might sound strange, but having a long term and consistent fitness routine isn’t solely about having the most ‘willpower’, or forcing yourself to run just because it’s ‘new year, new me’, it’s about building an individual routine that works for you and sets you up in the best position to hit your workout goals in the long term. To make things easier, we’ve put together this nifty guide diving into the science of new year’s fitness, why traditional workout resolutions so often fall apart, and what genuinely helps when it comes to building habits that last for the long term. Right, let’s get into it. Why New Year’s fitness resolutions don’t succeed  Before exploring how you can set your fitness goals for the long term, it’s important to understand why so many fall short.  The main reason comes down to something psychologists call the “fresh start effect”. This is a period that interrupts the calendar schedule (such as New Year's), creating a mental separation between the past and the future. Such a fresh start makes change - like the restarting of a fitness routine - mentally easier to overcome because the past feels neatly boxed away.  While this sounds good on paper, the problem is that motivation alone isn’t enough to sustain long-term behavioural change.  Many New Year’s fitness routines struggle to last because they often: Focus on outcomes instead of training plans and sustainable behaviours. Target instant change Focus on unrealistic fitness goals Shall we run from the top? Outcome-based targets One pitfall people often find themselves in is setting a New Year’s fitness goal that is driven by outcome without proper planning.  Some examples might be: Losing weight  Getting fit  Running a marathon All great targets to strive for, yet without a training plan or strategy to achieve them, they can quickly feel unattainable and therefore interest drops off. This makes creating and sticking to a new year’s exercise plan key to achieving your goals, asking: what do you want to achieve? What steps are you going to take to achieve them? And how will you measure your progress? Too much change and unattainable fitness goals With the fresh start effect, it can feel productive to try and overhaul all your health practices. A new training plan. A stricter diet. Earlier mornings. Fewer social plans. Better sleep. More productivity. Individually, these changes are all positive (we’ve spoken about the positive effects of many in the past ourselves). Making all these large life changes in a short space of time, however, can lead to something called ‘cognitive overload’. Each new habit requires attention, decision-making, and self-control, leading to decision fatigue buildup and increasing the likelihood that behaviours will be dropped rather than maintained. Sustainable change tends to work the opposite way. Small, manageable shifts layered gradually over time allow habits to stabilise before new ones are added. Instead of replacing your entire lifestyle in January, long-term routines are built by choosing one or two priorities, letting them settle, and then building from there. Unrealistic fitness goals Another common reason why new year workout plans don’t work is that the end goals being set aren’t realistic to achieve in the time frame given. Training every day. Completely overhauling diet. Expecting visible results within weeks are just a few sure-fire ways to see your fitness plans gone by the end of January. This is because when progress isn’t immediately visible, individual motivation drops. Any missed sessions start to feel like failure, and the routine becomes something to avoid rather than return to. This can lead to a plateau in motivation and a workout rut that sees you lose all motivation to continue your fitness plan. The best way to avoid this? Tailor your New Year’s workout plan to what is realistic for you to achieve. Remember, everyone is different and you should avoid trying to replicate someone’s workout plan who is at a much different point in their journey. What helps you stick to a fitness routine So now we’ve covered the pitfalls faced with New Year's resolutions, what are some of the ways that you can set yourself up for success going into 2026? Starting your workouts small It might sound a little backward, but maintaining a new year’s fitness routine is all about incremental improvements - starting small and building up to ambitious fitness goals. In essence, try to make your workouts feel manageable from the outset.  This removes much of the physical and mental friction caused by sharp changes and removes the possibility of overtraining syndrome - something that can lead to both physical and mental fatigue. Instead of asking your body and mind to adapt to a dramatic shift all at once, you allow both to adjust gradually - which is exactly how sustainable habits are formed. Personal, not performative goals A common reason New Year's fitness routines fall apart is that the goal itself was never truly personal.  Many resolutions are shaped - often unconsciously - by external pressures: how we think we should look, what others are doing, or what feels ‘socially impressive’. These goals can create a strong initial push, but they rarely provide enough depth to sustain effort in the long term. Personal goals, by contrast, are rooted in lived experience. They’re connected to how you want to feel day-to-day, not how you want to appear to others. Wanting more stable energy through the afternoon, fewer aches and pains, better sleep, or improved resilience during stressful periods may not sound as dramatic as a body transformation, but they’re far more motivating over time.  This is supported by behavioural research showing that exercise routines rooted in intrinsic motivation - feeling better, moving more easily, managing stress - are significantly more likely to be maintained long-term than goals shaped by appearance or external pressure. These outcomes are felt quickly and repeatedly, which reinforces the habit itself. Fitting fitness into your routine Again, seems counterintuitive, but a workout routine that only works under perfect conditions won’t survive beyond January.  You can’t change things like long workdays, family responsibilities, travel, and low-energy weeks, and you shouldn’t try to. Your regular workout routine should function around these things. The key here is that fitness is flexible. It allows for shorter sessions, longer sessions, varied training styles, and a broader definition of movement that can all be tailored to your day-to-day routine. Your also not limited by location, you could workout at home, at the gym, with groups, whatever fits into your routine.  The role of recovery in New Year’s fitness One of the most overlooked reasons people struggle to stick to New Year’s fitness routines is actually physical and mental fatigue. While this is to be expected to some extent - and you can control fatigue by following the above tips - you also need to consider the importance of effective recovery and how you are fuelling your body between workouts. Just some of the ways you can improve recovery are: Sleep quality: Quality sleep is when the body actually recovers, repairs tissue, and resets energy levels for the next day. Without it, even light training can start to feel disproportionately demanding. Effective hydration: Staying properly hydrated helps support circulation, muscle function, and focus, making both workouts and recovery feel smoother and more manageable. Complete nutrition: Providing the body with enough protein, carbohydrates, fats, and micronutrients gives it the building blocks it needs to repair, adapt, and maintain steady energy over time. It’s also worth considering tailored nutrition-focused supplementation such as Innermost’s The Recover Capsules and The Hydrate Blend. Reframing New Year fitness: from resolution to routine An effective mindset shift you can make this new year is moving away from the idea of a “resolution” and towards a routine. Resolutions are often outcome-focused - lose weight, build muscle, run faster. Routines are behaviour-focused - train three times a week, walk daily, prioritise recovery. This reframing is also key when thinking about how to stick to your New Year’s fitness resolution. Instead of asking, “Am I seeing results yet?”, the more useful question becomes, “Can I repeat this next week?” Remember, the most effective fitness routines aren’t created in January - they’re carried through February, March, and beyond. References Dai, H., Milkman K.L., Riis,J. (2013).The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior. Management Science. 60 (10), 2563-2582. Click here. Cezar, B., Macada, A. (2023). Cognitive Overload, Anxiety, Cognitive Fatigue, Avoidance Behavior and Data Literacy in Big Data environments. Information Processing & Management. 60 (6). Click here. Ntoumanis, N., Healy, L. et.al. (2014). Self-Regulatory Responses to Unattainable Goals: The Role of Goal Motives. 13 (5), 594-612. Click here. Cleveland Clinic. Overtraining Syndrome. Click here. Sebire,S., Standage, M., Vansteenkiste,M. (2011). Predicting objectively assessed physical activity from the content and regulation of exercise goals: evidence for a mediational model. 33 (2), 175-197. Click here.   Read more
Why the Festive Period Breaks Your Habits
Every year, the festive period gets blamed for breaking people’s health. Too many meals out. Too many late nights. Too many “I’ll start again in January” moments. By the time the New Year arrives, the narrative is already locked in. Damage done. Time to reset, detox, or punish yourself back into shape. But here’s the truth. The festive period doesn’t ruin your health. Losing structure does. The end of the year is uniquely disruptive. Work schedules loosen. Social plans multiply. Travel, celebrations, and irregular routines blur the days together. Sleep shifts later. Meal timing becomes unpredictable. Hydration drops. Movement becomes sporadic. Stress quietly rises. Food gets the blame because it’s visible. But the real changes are happening beneath the surface. Our bodies are built around rhythm. Circadian biology governs hormones, appetite, energy, glucose regulation, and recovery. When sleep timing drifts and meals become inconsistent, insulin sensitivity drops, hunger cues become noisier, and cravings increase. Not because you’ve lost discipline, but because your physiology is responding exactly as it should. This is why willpower fails so reliably during the festive period. Willpower is not a plan. It never was. Behaviour follows environment. And the end-of-year environment is designed to disrupt even the best intentions. More social pressure. More choice. Less routine. Less recovery. Expecting motivation to override that is unrealistic. Yet the wellness industry loves this moment. January resets. Detoxes. Thirty-day transformations. The implication is always the same. You slipped up. Now fix it. That framing is wrong. You didn’t fail. Your anchors disappeared. So instead of trying to be perfect between now and the New Year, there’s a better approach. Protect structure. Not outcomes. I think of this as a Minimum Effective Routine. The smallest set of habits that keep your system regulated when life gets noisy. You don’t need control all day. You need a few non-negotiables. First, a morning anchor. How you start the day sets the tone for everything that follows. Consistent wake times, early light exposure, and hydration matter more than whether you train or not. Even during the festive period, waking within a similar window each day helps stabilise energy, appetite, and sleep later on. Second, a nutrition anchor. Health doesn’t unravel because of one rich meal. It unravels when eating becomes random. Skipped meals followed by late, heavy dinners create blood sugar swings that drive overeating. One simple rule makes a difference. Anchor at least one meal per day around protein and fibre. No tracking. No guilt. Just consistency. Protein in particular becomes critical when routines loosen. It supports lean mass, regulates appetite hormones like GLP-1, and reduces the likelihood of grazing later in the day. Third, a movement anchor. This is not about training hard. It’s about staying active. Walking, light resistance work, mobility, or a short session at home. Ten to twenty minutes counts. Movement improves glucose handling, digestion, mood, and sleep quality. It is one of the most reliable ways to offset stress and irregular eating. Fourth, an evening wind-down anchor. Late nights are part of the festive period. That’s normal. What matters is how often they stack. Alcohol, screens, and social stimulation all fragment sleep. A simple wind-down routine most nights helps signal safety to your nervous system. Lower lights. Fewer screens. Breathing. Reading. Repetition matters more than perfection. These anchors don’t make you “healthy”. They keep you regulated. Now, an honest word on supplements. Supplements won’t rescue a chaotic routine. Anyone promising that is selling shortcuts. But they can support physiology when structure is under pressure. Hydration often drops at this time of year, especially when alcohol intake increases. Electrolytes support fluid balance, nerve signalling, and muscle function. Protein becomes more important when meals are irregular, helping to stabilise appetite and maintain muscle. Micronutrients also matter when sleep, stress, and food quality are inconsistent. This is how we think about Innermost products. Not as a reset. Not as a fix. But as tools that support the fundamentals when life is busy and routines loosen. The biggest mistake people make is treating the festive period as a write-off and the New Year as a clean slate. That approach creates a cycle of extremes. If you protect structure now, the New Year doesn’t need repairing. There’s no detox required. No dramatic restart. Just continuity. Finally, as we close out the year, I want to say thank you. Thank you for your support. Thank you for trusting us in an industry that often values hype over health. And thank you for being part of a community that cares about doing things properly. I hope you enjoy the festive period with your friends and loved ones, get some well-earned rest, and step into 2026 feeling steady, not behind. Read more