icon-account icon-glass

Popular Searches

Popular Products

The Lean Protein
Whey protein powder for weight-loss.

CATEGORIES

Urban CEO Jack Tang On What It Takes To Grow A Modern Wellness Brand

30th November 2020

Community Health

30th November 2020

By Caitlin Bell

In 2014, Jack Tang and Giles Williams founded Urban with the intention of starting a massage-at-home service. However, what started as a way to book wellness online become much more. We recently spoke to Jack to find out about Urban's journey over the past few years, how they've dealt with lockdown, and how he ensures he take care of his own personal health and wellness.

Hi Jack! So what inspired you to launch Urban?

In 2014, my business partner and I saw how unfairly wellness professionals were treated in the industry. They would often be working in salons and taking home as little as 20% of the service price. We saw this as an opportunity to disrupt a growing industry and not only offer a fairer share of the economics for the professionals, but also provide customers with on-demand wellness at their fingertips. This is something that I believe is now more important than ever.


Why is wellness and taking care of ourselves so important in this modern day and age?

Wellness is more important than ever during the COVID-19 pandemic. Taking time to care for ourselves helps with all elements of mental wellbeing, from coping with stress, to dealing with turbulent situations, and generally living healthier and happier lives. 

More broadly, we’re all living much faster-paced, busier lives, which makes self-care and taking time out of our day to focus on our own wellbeing increasingly more important.

What makes Urban stand out in a market that’s becoming increasingly more saturated?

We’re constantly innovating and solving the broken experiences within the industry in order to place our customers (both end users and practitioner partners) at the heart of everything we do. We invest heavily in tech to ensure we offer the best in class experience. We recruit great people who are deeply passionate about this industry and we have nurtured a strong community of partner professionals to offer their services on the Urban platform.


Can you explain how technology has played a key role in Urban’s development?

Technology is at the core of our business. It is the underlying platform that hosts all of our partner-practitioners’ businesses and is where customers can discover and book them. We use technology to solve complex problems and make mobile businesses far more efficient (for example, routing and shortening travel time between appointments, diary management, payments, reviews and rating), while at the same time giving our customers access to on-demand wellness at a moment's notice. We offer and will continue to offer a wide suite of tools for partners to run their businesses more effectively.

Urban was founded on the principle of having therapists come to wherever the customer is. How was this affected by lockdown and how did Urban overcome the obstacles presented by this time? 

Lockdown has not only directly affected our business, but it has also prevented our partner-practitioners from going about their own daily business and earning an income. At the start of lockdown, the team worked tirelessly to launch a digital pop up consisting of private one-to-one video sessions that allowed us to continue to provide an income to our practitioner community, as well as staying connected to our customers and enabling them to stay well during lockdown.

View this post on Instagram

Natural, authentic and strong: three words Urban pro Mal B uses to describe her style of Thai massage, which she mastered in the Chiang Mai countryside. Now based in South London, we caught up with her between bookings...⁣ ______⁣ ⁣ ⁣ 1. How are you finding life back on the road?⁣ ⁣ Luckily I've had a lot of bookings which has helped me back on my feet – people need to de-stress in these difficult times. Everyone has been very understanding of the new safety guidelines and still rate my massages very highly.⁣ ⁣ 2. Is there anything you wish more people knew about Thai massage?⁣ ⁣ A lot of people tend to associate it with stretching, probably due to how it has been presented in western media. My style uses acupressure techniques along the main energy "sen" lines of the body.⁣ ⁣ 3. What's your number one aftercare tip?⁣ ⁣ Upping your magnesium intake. Whether that’s a bath with lots of Epsom salts or a magnesium supplement, it's the quickest way to relieve tightness in the muscles!⁣ ⁣ 4. How have you been keeping well? Any new self-care routines?⁣ ⁣ It’s been really important for me to keep active. I've started working on my cardio and strength training up to three times a week. As a massage therapist I need to take care of my own body so I can deliver the best treatment everytime.⁣ ____⁣ ⁣ Find Mal on Urban 👉 urban.co/p/mal⁣ ____⁣ ⁣ 📸 by @gregorydewode 😷 Please note that all Urban pros now wear masks as well as visors.

A post shared by Urban App (@urbanapp) on


We’ve also partnered with Collective Benefits to provide mental health support to our partner-practitioners during this time, giving them access to mental health practitioners for live support. Additionally, we’re also working with the financial services company Steady Pay to offer our partners a stream of advanced revenues using their historical trading history on the Urban platform. This is money which is to be paid back when they're able to resume their activities at a later date.

How do you ensure that you take care of and prioritise your own personal wellness, mentally and physically?

At the core of my own wellness regime is regular eight hours of sleep - I think this is really important and underestimated by a lot of people in business. I also make sure to put away my phone and enjoy quality time with my family and friends as much as possible, be it while at dinner or simply doing the cooking and washing up in the evening.


Also, I have routine treatments help me to manage stress and anxiety. I make sure to have them regularly each month and find that they’re the perfect way to restart my body and mind.

What’s been the most rewarding part of growing Urban? 

It definitely has to be seeing the impact that we've had on both our customers' and partner-practitioners' lives. It has been transformative for the financial wellbeing of our partners, and has empowered our customers to look after themselves in a way that fits around their busy schedules.

To learn more about Urban, you can find them here. For an exclusive 20% off Urban's services, use code INNERMOST20. 

< Older post Newer post >

Need Expert Advice?

Take the quiz

Take the quiz

If you're not sure where to start, take our 5 minute health consultation to get product recommendations tailored to your goals.
Read more

Other Insights

Your Summer Survival Kit (From Someone Who Travels A Lot)

Your Summer Survival Kit (From Someone Who Travels A Lot)

I'm putting the finishing touches to this post from an airport, which feels appropriate. By my count, I'll be going through three countries in the next six weeks. Meetings, a trip to see family including my niece and nephew, a supplier visit in Italy that I've been putting off for a year. And every summer the same thing happens. The carefully built routine, the one that took months to lock in, gets thrown into a suitcase and I hope for the best. Most people react to this by either giving up on the routine entirely ("I'll sort it out when I'm back") or overpacking so aggressively that half of it never leaves the bag. I've done both. Neither works. What actually works is deciding, in advance, which two or three things earn a place in my bag and which ones can wait until September. So here's mine. Not a wellness influencer's "what's in my bag" video. An honest list, built over about a decade of getting this wrong first. Why travel breaks routines specifically It's worth being precise about what actually changes when you travel, because it isn't just "less discipline." Three things shift at once. You sweat more and drink less water than usual, because you're distracted or the flight dried you out or the hotel room is warmer than home. You're outdoors more, often somewhere sunnier than wherever you live. And your meals stop being yours. You eat what's available, when it's available, and protein is usually the first thing to slip, because sugar, carbs and fat are what's on offer at 6am airport cafes. None of this is a discipline problem. It's an environment problem. The fix is making sure two or three specific things are in my bag before I leave home, so I’m not relying on willpower to begin with. 1. Electrolytes, non-negotiable Most people remember to pack sunscreen. Almost nobody packs electrolytes, and it's the one that actually catches up with you. Water replaces volume, not what you lose through sweat, which is mostly sodium and potassium and magnesium doing the quiet work of keeping muscles firing and fluid balanced properly. Miss that balance for a few days in the heat and you get the symptoms everyone blames on jet lag: the headache, the flat energy, the slight fog by 4pm that a coffee doesn't fix. It's usually not jet lag. It's electrolytes. I take The Hydrate Blend  for exactly this reason. Six electrolytes, no sugar, no synthetic flavouring, dissolves in a bottle of water in about ten seconds. One sachet on a travel day, first thing in the morning, does more for how I feel by evening than anything else in the bag. 2. Something for the sun you're actually going to get Here's the part most people don't think about until it's too late. UV exposure accelerates collagen breakdown, which is a slightly clinical way of saying that a week of proper sun does more to skin structure than most of the year combined. This isn't about vanity. It's a straightforward mechanism: UV generates free radicals that degrade existing collagen faster than your body can replace it. Sunscreen protects against the burn. It doesn't do anything for the collagen you're losing underneath. I've been taking The Glow Blend through summer for this reason specifically. Hydrolysed collagen peptides paired with vitamin C, which matters because vitamin C is a required co-factor for collagen synthesis and most collagen products leave it out entirely, then wonder why customers don't notice anything. It won't undo a week in the sun. It gives your skin something to rebuild with while it's under more pressure than usual. 3. Protein, especially when the meals aren't yours This is the one I've learned the hard way. When your diet goes inconsistent, protein is usually the first macronutrient to drop, simply because it's the hardest to find on the move. Airport food, hotel breakfasts, whatever's left at a conference buffet by 1pm, none of it is built around protein. And the honest science here is less dramatic than people expect: you don't need to train harder to maintain muscle through a disrupted period, you need to keep protein intake somewhere close to normal. That's the whole trick. I'll say this honestly because I'd rather be straight with you than pretend otherwise: my go-to for this is still The Strong Protein (whey based) and The Health Protein (vegan). They earn their place in my bag because they travel well, mix with nothing but water, and does the one job that actually matters on the road, which is making sure protein doesn't disappear from your day just because your routine has. The actual point None of this is about maintaining perfect discipline on holiday. Nobody does that, and if a brand tells you they do, they're not being honest with you. It's about deciding in advance which three or four things matter enough to bring, so the choice isn't being made for you by whatever's in the hotel minibar. If you've got a system that works for you when you travel, reply and tell me. I read every one of these, and I'm always looking to steal a better idea for my next trip. If this is useful, forward it to whoever in your life is about to live out of a suitcase for the next few weeks. It's the email I wish someone had sent me a decade ago.
Read more
Why Natural Protein Supplementation Matters

Why Natural Protein Supplementation Matters

Walk into any health shop, or scroll any supplement site, and you often find that protein powders start to blur into one. Almost all of them make the same promises on the front: ‘high in protein’, ‘no added sugar’, ‘no additional additives’. The wording is so similar that telling a genuinely good product from a synthetically produced product is harder than it should be. Read past the figure on the front however and you'll usually find a protein that contains artificial sweeteners, synthetic flavourings and colours, and even fillers or bulking agents just to name a few. The reason they tend to do this is that costs of production are much cheaper as a result of the lower quality ingredients. A naturally formulated protein supplement works the other way around. The protein comes from a quality source, the flavour and sweetness come from ingredients you'd recognise rather than ones built in a lab, and anything that doesn't need to be there is left out. This piece is about that difference: what natural really means for a protein supplement, why it matters, and how to spot it for yourself. What "natural" actually means in protein supplements "Natural" is one of the most used and least understood words in wellness, printed on plenty of labels with very little behind it. There's no strict, regulated definition for it, so a brand can reach for the word fairly freely. This is why it pays to know what you're actually looking for. Used honestly, natural points to ingredients that come from recognisable sources and are processed as lightly as the format allows. For protein, that usually means a base derived from food such as: Whey Pea Hemp Brown rice Other plant-based proteins Just as telling is what gets left out, and how openly the packaging accounts for what stays in. A natural protein supplement has little to hide, so the label tends to be short and the reasoning easy to follow. The real test is whether the formula makes sense as a whole. Can you understand what's in it? Does each ingredient have a clear purpose? And does the brand explain the benefit plainly, rather than hiding behind vague wellness language? Why ingredient quality matters in protein supplements When people compare protein powders, the first thing they often look at is the amount of protein per serving. It matters, but this number doesn’t tell you everything about a supplement’s quality. A synthetically formulated powder may contain just as much protein per serving as a natural alternative, but it may also include more artificial additives that are bad for your health.  This is especially important as supplementation is usually taken regularly as part of a daily routine. If something becomes part of your breakfast, post-workout routine or afternoon shake, the quality of the overall formula may influence how well it fits into your daily routine. Natural protein powders are often separated by a few key criteria: Ingredient sourcing: Whey is highly bioavailable and naturally rich in essential amino acids that support muscle repair. A good plant-based blend can also be effective when it is built to provide a strong amino acid profile. What surrounds the protein: Sweeteners, thickeners and flavourings affect taste, texture and how a shake feels once you have taken it. Some formulas rely heavily on artificial sweeteners, gums or thickeners, which may contribute to bloating or digestive discomfort. Digestibility: A protein you absorb and tolerate comfortably is more useful than a bigger number on the label that does not sit well with your body. Purpose: A formula built around a specific goal, such as strength, performance, energy or satiety, is more useful than a generic powder with no clear reason behind the ingredients. The benefits of natural protein supplementation The real value of natural supplementation becomes clearer when you look beyond protein content alone. Below are some of the key benefits of choosing natural protein supplements over more artificial or heavily processed alternatives. Supporting strength and lean muscle Building strength and lean muscle is one of the main reasons people turn to natural protein supplements.  A good one supports muscle repair after training and helps maintain muscle over the longer term. That's especially useful if you train regularly and eat well but can't always put together a high-protein meal straight after a session. Helping with recovery after exercise After a workout, your body needs nutrients to repair and adapt, and protein is central to that process, particularly if you train several times a week. A natural protein supplement offers a convenient way to support recovery without making nutrition feel complicated, whether mixed into a shake, smoothie or simple post-workout snack. Supporting satiety and body composition goals Protein keeps you feeling fuller for longer, which makes balanced eating easier to stick to.  For anyone working towards fat loss, lean muscle or general body composition, natural protein supplementation helps steady your daily nutrition alongside whole foods, movement and rest, without relying on the added sugar that some cheaper formulas contain. Making daily nutrition easier Even with good intentions, it is not always easy to get enough protein through meals alone. Busy days, training schedules and travel can all make consistency harder.  A natural protein gives you a simple, repeatable way to keep your intake up on the days that get away from you, using ingredients you can actually recognise. Natural supplementation doesn't have to taste bland There's a common assumption that natural supplements have to taste bland, chalky or unpleasant. Plenty of people have met exactly that: a protein that sounds healthy on paper but turns out too earthy, too sweet or too gritty to enjoy. It gets used for a few days, then pushed to the back of the cupboard. The problem there is usually the formulation, not the missing additives. Chalky, overly sweet shakes come from corners being cut. Getting flavour and texture right without falling back on heavy sweeteners is genuinely hard, which is a good sign a brand has done the work. Taste matters for a practical reason as much as an enjoyable one. A protein you look forward to is one you'll keep using, and consistency is what actually delivers results. The best-formulated supplement on the shelf does nothing while it sits unopened. The innermost approach to natural protein Everything above is the standard we at Innermost hold ourselves to. Our proteins are built on clean and naturally-derived ingredients, formulated with the backing of nutritional science rather than guesswork. We leave out the fillers, bulking agents and needless extras that have no business being in a quality protein, and we're open about what goes in and why. We also happen to think clean and natural should taste good, because a protein you enjoy is a protein you'll actually use.  Explore our protein powders to find the formula that best fits your goals, routine and lifestyle. References Morton, W., Murphy, T., et al (2018). A systematic review, meta-analysis and meta-regression of the effect of protein supplementation on resistance training-induced gains in muscle mass and strength in healthy adults. Br J Sports Med. 52(6). Click here. Jäger, R., Kerksick, C., et al (2017). International Society of Sports Nutrition Position Stand: protein and exercise. J Int Soc Sports Nutr. Click here. Seijo, M., Naclerio, F. (2019). Whey Protein Supplementation and Muscle Mass: Current Perspectives. Click here.
Read more